The three most popular livestream shopping platforms in Vietnam are Facebook, Shopee, and TikTok. Each month, over 50,000 sellers host approximately 2.5 million livestream sales sessions. The five leading e-commerce platforms collectively generate an average monthly revenue of 25.3 trillion VND, equivalent to around 1 billion USD. Experts note that social media and e-commerce are shaping a new labor force of influential individuals. These creators not only provide high-quality products but also create meaningful value for society. This trend is considered inevitable and deserving of recognition./.