Hanoi (VNA) – The Vietnam Online Business Forum 2024,themed “Sustai🥀nable ꦉE-Commerce”, kicked off in Hanoi on April 25.
The annual event, held by the VietnamE-Commerce Association (VECOM), aimed to provide a comprehensive overview ofe-commerce in the past year and shed light on the latest technology trends impactingthe industry through a market research on smart consumer behavior and overviewof the 2024 e-commerce market and its prominent trends. Speaking at the event, Director of the VietnamE-commerce and Digital Economy Agency under the Ministry of Industry and Trade Le Hoang Oanh said e-commerce hasexperienced the most robust growth in the past decade, with an annual growthrate of 16-30%. According to the White Book on VietnameseE-Business 2023, retail e-commerce revenue increased by 25% year on year to 20.5 billion USD in 2023. However, it represented only 8% of the totalretail sales of goods and consumer services in the country, much lower than the global average of 90.4%.
The forum delved into trends forVietnam to leverage sustainable practices in its e-commerce sector, develop human resourcesto strengthen consumer rights protection and narrow the gap in e-commercedevelopment.
Attendees aওlso explored solutions to creating a greener andmore sustainable e-commerce environment.
Market research on consumerbehavior trends in e-commerce, handbooks for e-commerce growth, optimisingaffiliate and key opinion consumer (KOC) marketing campaigns to acceleratesales, and the application of AI technology were among the many prominenttopics discussed at the forum. The event also featured a roundtable discussionwith experts to share views on lingering issues in the field of sustainablee-commerce./.
Wood, furniture, and handicrafts businesses should fully tap e-commerce channels to reach more customers, and increase sales and revenue, said insiders at a workshop in Ho Chi Minh City on March 8.
To increase brand recognition and to access more customers, Vietnamese wood, furniture, and handicraft businesses need to consider and invest systematically in online sales activities, diversifying sales channels in their business strategies, Vice Chairwoman of the Handicraft and Wood Industry Association of Ho Chi Minh City (HAWA) Duong Minh Tue has said.
Amid the booming e-commerce activities, the protection of personal information of consumers is a crucial issue, requiring efforts from all parties to address.
Vietnam, one of the most potential shoppertainment markets, is expected to become the fastest growing e-commerce market in Southeast Asia, given the increasing presence of multi-national e-commerce platforms here.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
Illustrative image (Photo: VNA) 
