The fourth Vietnam Junior Fashion Week 2017 (VJFW 2017) will be held in HCM City from October 13 to 15 (Photo courtesy of the event organiser) Hanoi (VNS/VNA) - The fourth Vietnam Junior Fashion Week 2017 (VJFW2017) will be held in HCM City from October 13 to 15.
More than 150 items of clothing for boys and girls, created by dozens offoreign and domestic fashion houses and garment companies, will be on display.
Most of the ready-to-wear designs use high-quality materials and will beoffered at reasonable prices.
Around 90 amateur fashion models aged from four to 15 will be featured.
“The VJFW 2017 will help to promote Vietnamese brand names and sales, said XuanLan, one of the members of the event’s organising board.
Lan owns Xuan Lan’s Model Agency, an institute of modelling and acting, whichoffers training courses for fashion modelling, catwalk and photography.
“We will seek new talent for the catwalk through the VJFW and later help thembecome professional in the future,” she said.
Organised by a group of fashion designers and stylists in HCM City, the VJFWaims to encourage Vietnamese fashion houses, companies and designers to developtheir children’s clothing businesses.
Last year, several thousand parents and children viewed and shared comments onthe event’s websites and online forums.
The VJFW 2017 will take place at Gem Centre in District 1’s Nguyen Binh Khiem street.
Vietnamese brand names and clothing shops have targeted children and teenageconsumers in recent years.
Female designer Bui Minh Trang from Kelly Bui Kids offers limited editionitems for children under 12 years old.
Sold in shops in Hanoi and HCM City, the brand provides clothing in qualitymaterials like lace, silk and taffeta, with accessories such as belts,sunglasses, gloves and fishnet socks.
“Clothes from Kelly Bui Kids are high-end and pricey, over 1 million VND (45USD) each, but parents with deep pockets are satisfied,” said Nguyen Thi Nhung,seller at Kelly Bui shop in HCM City’s Vincom Centre in District 1.
According to Nhung, to satisfy the needs of the market, domestic brands arespending more to grab the attention of children and their parents. They havealso worked to ensure their services and promotions are the best for customers.
“We plan to launch an online service in the near future,” she said.
Designers for Kim, a brand name owned by young designer Phuc Tran in HCM City,combines simplicity and practicality for boys and girls aged 10 to 14. They usepastel, neon, black and white colours on cotton, linen and denim.
With more than 40 designs each season, Kim’s items sell from 200,000 VND (9 USD)to 500,000 VND (22 USD).
Other fashion shops have also upgraded their goods.
Phuong Nguyen Silk and Rabity offer ready-to-wear collections for boys andgirls at more than 30 shops in Hanoi, HCM City, Can Tho, Ba Ria-Vung Tau and DaNang.
Rabity uses silk and satin to highlight the innocence of children who lookbeautiful in white and cream, while Phuong Nguyen Silk uses cotton and khakiand embroidery in hot colours, such as pearl blue and lemon green, to launch atrend of simple, high-end styles.
While Phuong Nguyen Silk’s popular clothing line starts at 200,000 VND (9 USD),Rabity’s customers should be prepared to pay 300-1.2 million VND (25-100 USD)per item.
A full range of handbags, scarves, swimwear and jewellery made by localcraftspeople are also offered.
“Foreign brand names such as H&M, Zara and Gap in Hanoi and HCM City offernew collections for kids and teenagers at reasonable prices every season. Theysee our market as promising,” said a representative of Rabity.
“Vietnamese brand names should improve their business to meet c🗹onsumer demand,”she added.-VNS/VNA
