The latest report on personal gold investment in Vietnam, conducted in 2020 by the World Gold Council, revealed that nearly 70% of 2,000 surveyed investors gold is their top priority item. More than 80% of respondents, who invested in gold in the last 12 months, may buy more in the coming time. The number was higher than the global average of 45%. About 76% of the respondents agreed the opening of a gold account at a bank and the formalization of the gold market via banks. Despite the impact of the COVID-19 pandemic, Vietnamese gold retailers outperformed the market, of them in 2020 PNJ's profit exceeded 29% compared to its planned target./.