The Vietnam International Travel Mart (VITM) 2024 themed “Vietnam Tourism – Green Transition for Sustainable Development” kicked off in Hanoi on April 11, attracting 700 enterprises across the country and 16 foreign countries and territories.
Vietnam Int’l Travel Mart opens in Hanoi (Photo: VNA)
Hanoi (VNA) – The Vietnam International Travel Mart (VITM) 2024themed “Vietnam Tourism – Green Transition for Sustainable Development” kickedoff in Hanoi on April 11, at𝓰tracting 700 enterprises across thecountry and 16 foreign countries and territories.
Thefour-day event sees more than 450 booths and expects the visits by about 3,500 Vietnamese and internationalenterprises. Speakingat the opening ceremony, Deputy Minister of Culture, Sports and Tourism Ho AnPhong said this year’s theme represents tourism development tendency inthe future. It has created aprofessional playground for tourism businesses and localities, promoting tourism andmany other economic sectors to develop together.
He said VITM Hanoi 2024 will contribute to stimulatingdomestic tourism demand, creating good opportunities to popularise products and services, link tourism development between regions, and achieve high efficiency inboth business and promotion of destinations and tourism products.
Visitorsto the event can enjoy experiences with promotional tours,discounted air tickets, cheap hotel rooms and On𓆉e Commune - One Product (OCOP)products from localities across Vietnam.
Within the framework of VITM 2024, a forum entitled"Vietnam Tourism - Green Transition for Sustainable Development" willbe held on April 12, seeking green transformation solutions for Vietnamesetourism. Tourism businesses, local authorities, and tourists are called onto pay more attention to environmental protection through specific activities. The fair focuses on activities to contribute to turning tourism into a green economicsector, based on building green destinations and green products, anddeveloping human resources with proper knowledge of green tourism, thus enhancing the image of Vietnamese tourism./.
Vietnam was introduced as an ideal, safe and attractive destination for Canadian tourists at the 27th annual Travel and Vacation Show which was held at Shaw Centre in Ottawa on April 6 and 7.
While air travel becomes more expensive, the railway sector has worked to unlock its tourism potential to meet high travel demand during the upcoming Liberation of the South - National Reunification Day (April 30) and International Labour Day (May 1) holidays.
The upcoming National Reunification Day (April 30) and May Day (May 1) holidays are expected to be a “golden chance” for travel firms to start a bustling summer tourism season.
Each summer, Bac Giang welcomes not just the fruit harvest, but also a wave of visitors eager to explore its landscape and culture. Once a purely agricultural product, lychees are increasingly becoming a signature feature of sustainable tourism in the region.
Localities like Ha Nam, Nam Dinh, and Ninh Binh, when reorganised, could form a new growth pole, leveraging their combined potential in ecological, historical, and spiritual tourism.
Gulf News, one of two English-language daily publications in the Persian Gulf region, listed the main reasons for its destination picks as being a mix of iconic cities, cultural treasures, tropical escapes, and foodie havens.
With the country rapidly advancing its plan to merge provincial-level administrative units, set to be completed by mid-August, the tourism industry, along with other sectors, is presented with challenges but also significant opportunities for innovation and sustainable growth in the era of the nation's rise.
Located at an altitude of over 1,500 metres above sea level, Sapa is dubbed the “Switzerland of Vietnam” for its temperate climate, breathtaking scenery, and European-inspired architecture.
A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam, with short videos showing tourists holding their passports, wheeling their suitcases through airports or exploring Vietnam’s scenic landscapes, diverse cuisine and unique culture - all set to upbeat, catchy soundtracks.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
Vietnam Int’l Travel Mart opens in Hanoi (Photo: VNA) 
