Vietnamese lychees in AEON supermarket (Photo: VNA)
Tokyo (VNA) – The Vietnam Fair is underway in 40 AEONsupermarkets across Japan from September 11-13.
On display are apparel, processedfood, consumer goods, interior decorations, handicrafts and hi-tech devices.
Co-organised by the VietnameseEmbassy’s Vietnam Trade Office in Japan and AEON Group, the event is expectedto popularise Vietnamese goods to Japanese consumers and expand trade ties withJapanese partners and AEON’s importers in particular.
It is also part of aproject on promoting Vietnamese firms’ participation in foreign distributionsystem till 2020, and meant to deliver on commitments under the memorandum ofunderstanding signed between the Vietnamese Ministry of Industry and Trade andAEON Group, towards raising Vietnam’s exports to AEON to 500 million USD thisyear and 1 billion USD by 2025.
Speaking at the event, VietnameseAmbassador to Japan Vu Hong Nam thanked AEON Group for successfully holding editionsof the event since 2016, importing and distributing Vietnamese lychees.
He added that the Vietnamese Embassy willcontinue wor♔king closely with the two countries’ authorities to complete proceduresto bring Vietnamese longans to Japan and bring Japanese tangerines toVietnam./.
Vietnamese businesses will have a chance to display their products at Vietnam Fair in Japan's largest eco-friendly shopping centre - AEON Lake Town Saitama - on September 2-4, baodautu.vn reports.
A Vietnam fair was launched on June 7 at 46 supermarkets and malls of AEON group in Kanto region, including AEON Lake Town Mori in Saitama prefecture – one of three largest AEON malls.
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Vietnamese lychees in AEON supermarket (Photo: VNA) 
