Recently, more and more sports clubs have been established, and tournaments organised, attracting a large number of both domestic and foreign sports lovers. Prominent among them are VnExpress Amazing Marathon, Ha Long Heritage Marathon, Da Lat Ultra Trail, Hoi An International Marathon, and paragliding festival “Fly over the golden season”. These sports activities have created a special catalyst that helps enhance the image recognition and competitiveness of local tourism. According to experts, to turn sports tourism into a key product, it is important to have thorough research and long-term orientations to build and upgrade infrastructure, and improve the transport system./.