Members of the US’s National Pork Board speak to the media in HCM City on September 24 during a trip to Việt Nam as part of their 10-day visit to several Asian countries. (Photo: VNA) HCM City (VNS/VNA) - Vietnam is an important market, the USNational Pork Board has said.
“Consumption of US pork here is on the rise, and this trip offers our industryleaders the unique opportunity to get in on the ground floor and buildawareness for US pork and pork products with decision-makers,” Craig Morris,vice president of international marketing at the board, said.
He was speaking to the media in HCM City on September 24.
He is one of the officials and key leaders of the US pork industry who areon a 10-day trip to Singapore, Vietnam, Hong Kong, and Macauto understand consumer preferences and build relationships with buyers,influencers, retailers, and other key stakeholders.
Michael Skahill, a member of the National Pork Board’s international marketingcommittee, said Vietnam was the fastest growing economy in Asia, and consumershere were demanding food products, leading to more demand for pork products,including imported ones.
Morris added that the board’s international marketing strategy was to elevatethe outreach and increase the number of direct opportunities to promote US porkon a global basis.
“Our time in Vietnam will be devoted to gathering the critical consumerinsights we need to fully tap into the potential in these exciting, uniquemarkets for US pork, like Vietnam.”
Last year, the US exported over 12 million USD worth of pork and pork products toVietnam. Vietnam was the second largest importer of US pork products inSoutheast Asia behind only the Philippines.
“Consumers in Vietnam are rapidly increasing the proportion of pork in theirdiets, which provides an opportunity to capture a growing share of thatconsumption pie if we play our cards right,” Morris said.
Jan Archer of the National Pork Board and the executive committee of the NorthCarolina state Pork Council, said: “It is important to us that Vietnam will beone of our partners in the future. That’s why we are here to establish arelationship.
“We see Vietnam as an important market for us in the future.”
Skahill said the US was looking to be a supplier in a few existing segments andnot displace domestic pork in Vietnam or “damage” the business of Vietnamesetraders and farmers.
The visitors said that the trade war between China and the US was not thereason for their presence in Vietnam, saying that US pork producers and tradershave partnered with Vietnamese businesses for many years.-VNS/VNA
“Consumption of US pork here is on the rise, and this trip offers our industryleaders the unique opportunity to get in on the ground floor and buildawareness for US pork and pork products with decision-makers,” Craig Morris,vice president of international marketing at the board, said.
He was speaking to the media in HCM City on September 24.
He is one of the officials and key leaders of the US pork industry who areon a 10-day trip to Singapore, Vietnam, Hong Kong, and Macauto understand consumer preferences and build relationships with buyers,influencers, retailers, and other key stakeholders.
Michael Skahill, a member of the National Pork Board’s international marketingcommittee, said Vietnam was the fastest growing economy in Asia, and consumershere were demanding food products, leading to more demand for pork products,including imported ones.
Morris added that the board’s international marketing strategy was to elevatethe outreach and increase the number of direct opportunities to promote US porkon a global basis.
“Our time in Vietnam will be devoted to gathering the critical consumerinsights we need to fully tap into the potential in these exciting, uniquemarkets for US pork, like Vietnam.”
Last year, the US exported over 12 million USD worth of pork and pork products toVietnam. Vietnam was the second largest importer of US pork products inSoutheast Asia behind only the Philippines.
“Consumers in Vietnam are rapidly increasing the proportion of pork in theirdiets, which provides an opportunity to capture a growing share of thatconsumption pie if we play our cards right,” Morris said.
Jan Archer of the National Pork Board and the executive committee of the NorthCarolina state Pork Council, said: “It is important to us that Vietnam will beone of our partners in the future. That’s why we are here to establish arelationship.
“We see Vietnam as an important market for us in the future.”
Skahill said the US was looking to be a supplier in a few existing segments andnot displace domestic pork in Vietnam or “damage” the business of Vietnamesetraders and farmers.
The visitors said that the trade war between China and the US was not thereason for their presence in Vietnam, saying that US pork producers and tradershave partnered with Vietnamese businesses for many years.-VNS/VNA
VNA
