According to the Vietnam National Authority of Tourism, the country welcomed more than 17.5 million international visitors in 2024, representing a year-on-year increase of 39.5-percent. The good results were attributed to a number of factors, including the new visa policy and effective promotion activities. To meet the target set for 2025, the tourism industry will focus resources on potential and high-quality markets such as China, the Republic of Korea, Japan, Southeast Asia, North America, India, and the Middle East. The industry will also select international markets based on criteria such as visa-free entry markets, markets with convenient flight connections, and markets with high potential, growth capacity, and quality. Next year, the Vietnamese tourism industry plans to participate in several of the world’s leading travel fairs, including: ITB Berlin, WTM London (UK), and the Arabian Travel Market (Dubai), among others./.