Trung Nguyen Legend Coffee opens representative office in RoK
Trung Nguyen Legend Corporation, part of the well-known Vietnamese coffee maker Trung Nguyen Group, officially opened its representative office in Gangnam district, the Republic of Korea (RoK)’s Seoul capital on March 28.
Trung Nguyen e-coffee store (Photo: Trung Nguyen Legend)
Seoul (VNA) – Trung Nguyen LegendCorporation, part of the well-known Vietnamese coffee maker Trung Nguyen Group,officially opened its representative office in Gangnam district, the Republicof Korea (RoK)’s Seoul capital on March 28.
Speakingat the event, Vietnamese Ambassador to the RoK Nguyen Vu Tung said the openingof Trung Nguyen Legend’s representative office in the RoK is evidence of the close friendship between the two nations.
HuynhVang Cam Tu, Deputy General Director of Trung Nguyen Group, said over the pastdecade, Trung Nguyen Legend has spread the Vietnamese coffee culture in the RoK.In 2019, Trung Nguyen Legend officially built a local workforce in thisimportant market, promoting business activities and brand promotion to affirmthe value of Buon Ma Thuot robusta coffee beans in premium G7 coffee productlines.
Accordingto her, the RoK is the second market that Trung Nguyen Group chose to open itsrepresentative office, behind China.
Accordingto Nielsen ratings in 2020, Trung Nguyen Legend's G7 was among the top 5 mostpopular and purchased coffee brands through online channels. G7 coffee productssuch as G7 3in1, G7 pure black, G7 Cappuccino have a strong presence in leadingcommercial systems in the RoK such as Coupang - the largest Korean onlineretailer - and the top shopping malls such as Lotte Mart, Homeplus, Emart and Hanaromartsupermarket chains.
In2021, Trung Nguyen launched the "Always Awake" campaign on top socialmedia platforms in the RoK like Instagram, Naver blog, Youtube, attractinghundreds of thousands of views, discussions, and positive feedback from usersabout their experiences with G7 coffee. Reputable Korean newspapers such asMunhwa Ilbo, News One, Korea Economics, Edaily have posted a variety of articles about theimpressive growth rate of the G7 coffee products, while spreading the message on the awaking and life-changing energy of G7 coffee.
In its2021 report, the Korea Institute for International Economic Policy said the RoKis ♓a promising coffee market with an average annual consumption of 2.3kg perperson. The RoK is also a coffee-savvy market that leads global trends incoffee consumption and appreciation./.
The Trung Nguyen group, Vietnam’s famous coffee business, plans to open 3,000 E-Coffee shops by 2020, before bringing the franchise chain to overseas market.
The first global Trung Nguyen Legend Coffee World space opened in China's Shanghai on September 21, quickly creating a furore and attracting numerous coffee lovers to experience it.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
Trung Nguyen e-coffee store (Photo: Trung Nguyen Legend) 
