Travel+Leisure hails Son Doong as world’s greatest cave
In the article titled "The World's Largest Cave Has Its Own Climate System With Jungles, Rivers, and Clouds—and This Is the Only Way You Can See It", Travel+Leisure describes Son Doong as a “surreal natural wonder,” featuring massive domes, a primeval jungle hidden underground, an underground river system, and its own secluded climate.
Son Doong recognised as surreal natural wonder by Travel+Leisure (Photo: VNA)
Hanoi (VNA) - Travel+Leisure, one of the most prestigious American travel and lifestyle publications, has just published an article about Son Doong cave in Vietnam's Qu♒ang Tri province, praising its breathtakin𝔍g beauty and incredible journey that no other place can rival.
In the article titled "The World's Largest Cave Has Its Own Climate System With Jungles, Rivers, and Clouds—and This Is the Only Way You Can See It", Travel+Leisure describes Son Doong as a “surreal natural wonder,” featuring massive domes, a primeval jungle hidden underground, an underground river system, and its own secluded climate.
The magazine notes that Son Doong is large enough to contain a 40‑story building. Its stalactites and stalagmites have formed over millions of years. It ranks among the most imposing and extreme destinations on the planet and limits access to about 1,000 people per year via adventure tours.
Travel+Leisure emphasises that the journey to Son Doong isn’t for everyone. It’s a special adventure experience, where one stands humbled before the raw grandeur of nature, left speechless and awestruck.
Founded in 1937, Travel+Leisure is a renowned American travel magazine. With 16 million global monthly readers, it is considered a “golden guide” for international travelers. Its articles strongly influence global travel trends and serve as a trusted media channel, helping shape destination branding.
That Son Doong continues to be celebrated by international media is vivid proof of the growing allure of adventure tourism in Quang Tri province on the world map./.
Son Doong Cave in the central province of Quang Binh has been ranked sixth among the 10 most beautiful caves in the world by British travel magazine Time Out. With 38.5 million cubic metres of space, the 9-kilometre-long cave is the world’s largest natural cave.
The South China Morning Post (SCMP) of Hong Kong (China) has recently honoured Son Doong cave in Vietnam's central province of Quang Binh as one of the seven most beautiful underground attractions in the world.
The South China Morning Post (SCMP) of Hong Kong (China) has recently honored Son Doong cave in Vietnam's central province of Quang Binh as one of the seven most beautiful underground attractions in the world.
From 2022 to 2024, Hanoi saw a strong annual growth rate of 28.3% in visitor numbers during the National Day holiday, with international visitors rising 62.5% annually. Tourism revenue grew by 31.6% per year, reinforcing Hanoi’s status as a vibrant, culturally rich, and safe destination.
Following the recent administrative restructuring that merged the city with the neighbouring provinces of Binh Duong and Ba Ria–Vung Tau, HCM City now boasts 681 potential tourist sites. With a population of over 14 million, it has become Vietnam’s largest intra-provincial tourism market, both in scale and in diversity.
The three-month contest aims to encourage content creators and travel lovers to showcase the beauty of the landscapes, people, and culture of Vietnam through short videos, to international audiences in an emotionally engaging and modern way.
With its “simple, green, and friendly” vibe, Cao Bang is establishing itself as Vietnam’s most welcoming getaway, rocketing up the list of top spots in the northern mountains.
Ho Chi Minh City welcomed 3.85 million foreigners in the first half, a 44% surge year-on-year, alongside 18.3 million domestic tourists, up 7%. The influx generated nearly 117.94 trillion VND (4.53 billion USD) in revenue, a 27.3% yearly rise, putting the city nearly halfway to its annual target, according to the municipal Department of Tourism.
Hanoi’s Department of Tourism has introduced a series of new attractive tourism products, aiming to make a strong breakthrough during the National Day (September 2) holiday, and accelerate growth through the end of the year.
With its pristine natural beauty, diverse tourism options, and growing focus on sustainability, Vinh Hy Bay is truly a must-visit destination for anyone exploring the wonders of Khanh Hoa province.
In line with guidance from the Government Office and the Ministry of Agriculture and Environment, the capital has assigned its Department of Agriculture and Environment to raise public awareness and disseminate legal knowledge on biodiversity conservation and resource use.
To encourage domestic visitors, the Tourism Department has launched the 2025 tourism promotion scheme themed "Hanoians and Tourists Experience Four- and Five-Star Hotel Services in Hanoi", with a special focus on the week leading up to Vietnam Family Day (June 28).
Vietnam led the region with a 30% increase in international arrivals compared to Q1 2024, and ranked second in terms of recovery rate, with a 34% rise over the same period in 2019.
The show's popularity is continuously going viral on social media in Vietnam, with a record of over 13 million views on YouTube after its first five episodes.
The H1 figure stood at 49% of the full-year target of 22-23 million tourists, but it should be noted that the peak international tourism season in Vietnam lasts from October to March.
In the Best Islands category, Phu Quoc was the sole representative from Vietnam, ranked third among the top ten islands. This achievement adds to Phu Quoc’s list of international accolades over the past two years.
Australian journalist and photographer Ronan O’Connell has visited Vietnam 19 times over the past 18 years as he is lured by the country’s diverse charm, lively atmosphere, and hospitality.
Over 50 Vietnamese and Japanese travel firms and tourism authorities gathered at a tourism promotion seminar in Hanoi on July 2 to showcase their products, exchange market insights, and strengthen practical and effective cooperation between the two countries.
Mongolia and Vietnam are the top two foreign destinations for Korean travelers during the 2025 summer holiday season, with flight booking data showing Mongolia accounting for 18.3% and Vietnam 16.8% of total reservations.
Running from July to August, “Find your flavour” aims to become a key offering of this summer by integrating activities such as food passports, interactive games, videos, and all-in-one culinary city tours in partnership with local travel agencies and restaurants.