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Sun World Ba Na Hills stands out as a must-visit destination for Korean travellers.

Korean media names Da Nan𒆙g among top summer 2025 destinations

Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
Hotels have deployed virtual assistants to increase guest experiences. (Photo: tuoitre.vn)

AI takes the wheel in tourism industry, cutting 🅺operating costs

Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Phu Quoc island is a favourite destination of both domestic and international visitors. (Photo: baodautu.vn)

Open visa policy – key t🍃o winning global to🌟urism race

Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
A view of Phong Nha - Ke Bang Cave in Quang Tri Province (Photo: VNA)

Quang Tri 🐲showcases tourism potential through Bollywood film project

Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
Deputy Minister of Culture, Sports and Tourism Ho An Phong presents a certificate of merit to Ly Xuong Can for his contributions to promoting tourism cooperation between the two countries. (Photo: VNA)

Vietnam’s Tourist Ambassador to RoK honoured for bridging travel coop🥀eration

A the 31st-generation descendant of King Ly Thai To, Ly Xuong Can was first appointed as Vietnam’s Tourism Ambassador to the RoK in 2017 and reappointed in 2021. In his role, he has spearheaded numerous cultural exchange and tourism promotion initiatives, including the establishment of the Vietnam tourism promotion office in the RoK and the development of a cashless payment project for Korean tourists visiting Vietnam.

The "Plastic-Reducing Tourism" push, launched in Thuy Bieu ward and now expanded to iconic sites like Thanh Toan tile bridge, Ngu My Thạnh - Con Toc, and Chuon lagoon, is gaining traction. They are becoming go-to zones for community-based tourism, drawing visitors eager to immerse themselves in local traditions.
With its long, white sand coast, Nha Trang attracts both domestic and international tourists. (Photo: VNA)

Vietnam ramps up efforts to attract Russian🤡 tourists

The Russian market’s strong rebound has not only revived tourism in Khanh Hoa but also contributed significantly to Vietnam’s overall tourism recovery. According to the Vietnam National Authority of Tourism (VNAT), Russia was the only international market to post a record growth rate of over 139% in the first half of 2025.
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