Hanoi steps up efforts to attract international tourists
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Hanoi shines as a rising star in global tourism (Photo: VNA)
Hanoi (VNA) – Hanoi welcomed an estimated 2.8 🔯million visitors in July, up over 10% year-on-year, of which international arrivals surged𓄧 by 25.2% to 553,000, while domestic visitors reached 2.25 million, a year-on-year increase of 7.1%.
Tourism revenue for the month hit 10.68 trillion VND (408.41 million USD), up nearly 14% from July 2024, the municipal Department of Tourism reported.
Cumulatively, in the first seven months of 2025, the locality attracted more than 18.3 million visitors, with tourism revenue estimated at 73 trillion VND, marking solid year-on-year growth.
The city’s hospitality infrastructure has expanded to over 3,760 lodging facilities offering 71,000 rooms, including 85 hotels and residences rated from one to five stars. From lakeside luxury hotels to charming Old Quarter homestays, Hanoi caters to a wide range of travelers.
Tourism-related services are also flourishing, with 58 certified establishments offering quality dining, shopping, recreation, and wellness options. Authentic experiences like enjoying bun cha (grilled pork with rice vermicelli) under century-old trees or sipping egg coffee on a quiet balcony continue to charm both new and returning visitors.
To meet traveler expectations, Hanoi is actively developing new tourism products, including night tours, agricultural experiences, golf getaways, and community-based tourism in ethnic minority areas. The city is also exploring a metro-based tourism route, offering a green and convenient way to visit attractions across the capital.
Hanoi welcomes an estimated 2.8 million visitors in July, up over 10% year-on-year, of which international arrivals surged by 25.2% to 553,000. (Photo: VNA)
Hanoi’s outreach extends beyond its borders. In July, the city co-hosted a cultural and tourism promotion event with China's Guangzhou and is preparing to attend the first Global City Tourism Summit in Busan, the Republic of Korea, this September. Promotional activities in Osaka and Nagoya, Japan.
Communication efforts have intensified through online platforms, including the city tourism department’s website and social media channels, helping to build Hanoi’s image as a dynamic, welcoming destination.
In the time ahead, the capital will launch a series of events, notably the Hanoi Beverage Festival 2025 and the debut of new products under the theme “Hanoi Tourism – Convergence of Quintessence 2025.” These activities are expected to drive momentum during the peak tourism season.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new./.
Hanoi is set to become a green tourism leader by banning single-use plastics in hotels and tourist sites from 2026, marking a shift toward sustainable practices starting with everyday items.
From 2022 to 2024, Hanoi saw a strong annual growth rate of 28.3% in visitor numbers during the National Day holiday, with international visitors rising 62.5% annually. Tourism revenue grew by 31.6% per year, reinforcing Hanoi’s status as a vibrant, culturally rich, and safe destination.
Hanoi’s Department of Tourism has introduced a series of new attractive tourism products, aiming to make a strong breakthrough during the National Day (September 2) holiday, and accelerate growth through the end of the year.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
A the 31st-generation descendant of King Ly Thai To, Ly Xuong Can was first appointed as Vietnam’s Tourism Ambassador to the RoK in 2017 and reappointed in 2021. In his role, he has spearheaded numerous cultural exchange and tourism promotion initiatives, including the establishment of the Vietnam tourism promotion office in the RoK and the development of a cashless payment project for Korean tourists visiting Vietnam.
