The award aims to showcase the success stories of exceptional destinations, and uplifting their brand value worldwide. 2024 also marks the 10th anniversary of the Trang An Scenic Landscape Complex being recognized as the first mixed cultural, and natural heritage site in Vietnam and Southeast Asia. Over the past decade, it has stood tall as a beacon of Vietnam's dedication to preserving and promoting world heritage under UNESCO’s conventions. The Kotler Awards honors businesses and individuals with outstanding contributions and achievements in marketing, business, and strategic management. In the first ten months of 2024, Ninh Binh welcomed more than 7.6 million visitors, up nearly 31 percent over the same period last year. Trang An is one among the top destinations in the province in the reviewed period./.