Several Vietnamese companies have made plans to produce more creativechildren's toys to gain a larger share of the domestic market in thelead up to the Mid-Autumn Festival, according to an article published inthe English language news website dtinews.vn on July 28.
Foryears, the market for lanterns and toys for children has been dominatedby Chinese producers because of their diverse designs and low prices.Vietnamese people, however, are increasingly concerned about the risksof buying Chinese products, especially for children, after numerousreports of the toxic chemicals used in the production of many Chinesetoys.
Vietnamese toy makers have been taking advantage of thisconsumer trend by redesigning many of their products and sourcing theirmaterials domestically.
“We’ve planned to produce anywhere from600,000 to 700,000 lanterns for the Mid-Autumn Festival. That is twicewhat we made last year,” Huynh Van Khanh, Director of Ky Thuat MoiPackage Company was quoted as saying.
Khanh added that the themefor this year's product line will be the East Sea, islands andarchipelagos and the fishermen who sail those waters. Thesepatriotically-themed toys will also celebrate figures from Vietnamesehistory, such as Saint Giong, King Ngo Quyen and the Trung Sisters.
“Inorder to reduce dependence on Chinese materials, we’ve invested infinding Vietnamese sources for lantern parts. We could not find a localproducer of music chips, so we still have to order these from aTaiwanese partner. But we asked them to use Vietnamese children's musicthat is copyrighted in the country,” he emphasised.
Lam ThuyNguyen Hong, Director of Gia Long Fine Arts Company, which is locallyfamous for the brand KIBU, said they are also using local materials inproducing lanterns to keep better quality control. They also plan ondoubling their production this year, as well as launching 40 new modelsof lanterns.
Hong said that, even though there is a rising trendamong Vietnamese consumers to buy domestic products, there is still ahigh demand for low cost items with diverse and creative designs.
Thepeople of Phu Binh, a traditional craft village that produces lanternsin Ho Chi Minh City, are busy keeping up with the increased number oforders from traders for the upcoming festival.
Chinese companies are not unaware of the trend, and many Chinese producers have started to copy Vietnamese product lines.
“We’veregistered for copyrights for all of our products, so any fake productswould be an infringement on intellectual property rights. Last year, wesued one company, who ended up have to pay hundreds of millions of VNDin compensation,” Hong added.-VNA
Foryears, the market for lanterns and toys for children has been dominatedby Chinese producers because of their diverse designs and low prices.Vietnamese people, however, are increasingly concerned about the risksof buying Chinese products, especially for children, after numerousreports of the toxic chemicals used in the production of many Chinesetoys.
Vietnamese toy makers have been taking advantage of thisconsumer trend by redesigning many of their products and sourcing theirmaterials domestically.
“We’ve planned to produce anywhere from600,000 to 700,000 lanterns for the Mid-Autumn Festival. That is twicewhat we made last year,” Huynh Van Khanh, Director of Ky Thuat MoiPackage Company was quoted as saying.
Khanh added that the themefor this year's product line will be the East Sea, islands andarchipelagos and the fishermen who sail those waters. Thesepatriotically-themed toys will also celebrate figures from Vietnamesehistory, such as Saint Giong, King Ngo Quyen and the Trung Sisters.
“Inorder to reduce dependence on Chinese materials, we’ve invested infinding Vietnamese sources for lantern parts. We could not find a localproducer of music chips, so we still have to order these from aTaiwanese partner. But we asked them to use Vietnamese children's musicthat is copyrighted in the country,” he emphasised.
Lam ThuyNguyen Hong, Director of Gia Long Fine Arts Company, which is locallyfamous for the brand KIBU, said they are also using local materials inproducing lanterns to keep better quality control. They also plan ondoubling their production this year, as well as launching 40 new modelsof lanterns.
Hong said that, even though there is a rising trendamong Vietnamese consumers to buy domestic products, there is still ahigh demand for low cost items with diverse and creative designs.
Thepeople of Phu Binh, a traditional craft village that produces lanternsin Ho Chi Minh City, are busy keeping up with the increased number oforders from traders for the upcoming festival.
Chinese companies are not unaware of the trend, and many Chinese producers have started to copy Vietnamese product lines.
“We’veregistered for copyrights for all of our products, so any fake productswould be an infringement on intellectual property rights. Last year, wesued one company, who ended up have to pay hundreds of millions of VNDin compensation,” Hong added.-VNA
