HCM City (VNS/VNA) - Shopee, Samsung, and Vietnam Airlines continued to secure t🌼he top three positions in the Decision Lab Best Brand 𝔍2024 Rankings.
Shopee dethroned Samsung, which held the number one spot for three consecutive years, marking a turning point in Vietnam's e-commerce landscape. Among others were Panasonic; Honda (motorcycle); Hao Hao; MoMo; Vietcombank, The gioi di dong and Kinh Do.
Released by Decision Lab, YouGov's exclusive partner in Vietnam, the rankings reveal the top brands in terms of overall brand health and the most improved brands over the past year.
Using YouGov BrandIndex's proprietary Index Score, the rankings evaluate brand health through key indicators, including impression, quality, value, satisfaction, recommendation and reputation.
This year's edition is based on an extensive survey of 74,688 consumer responses, making it the most comprehensive brand health study in Vietnam.
Thue Quist Thomasen, CEO of Decision Lab, said: This year’s rankings highlight the significant impact e-commerce and retail brands are having on consumer experiences.
The impressive rise of Shopee and TikTok shows how these brands are seamlessly blending innovation and convenience to connect with consumers.
The integration of entertainment and shopping on e-commerce platforms is completely reshaping the online shopping experience in Vietnam.”/.
The Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) has become the most valuable brand in Vietnam in 2024, according to a recently released report of Forbes Vietnam.
In the context of a rapidly changing global economy, adhering to green standards not only helps Vietnamese businesses enhance brand value but also opens significant export opportunities, especially to demanding markets like the UK, heard a seminar in Hanoi on December 11
VinFast Automaker, a subsidiary of Vingroup, announced on November 12 that it delivered over 11,000 electric vehicles (EVs) in October, raising the total deliveries to more than 51,000 units, securing its position as the top-selling car brand in Vietnam in the first ten months of 2024.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
