The smart tourism product project in Thanh Hoa will be implemented in 2 phases. In the first phase, work will focus on building a smart tourism application and digitalizing a number of tourist attractions in the province, with features such as VR 360 travel experience and experiencing local tourism with augmented reality (AR) technology, among others. Thanh Hoa has worked with MobiFone to digitalize information on tourism hotspots such as the Lam Kinh relic site, the Phu Luong community tourism area, and the Ho Dynasty Citadel, a World Cultural Heritage Site, among others. In the second phase, the province will focus on developing advanced features for connecting accommodation, travel agencies, restaurants, and entertainment areas. Thanh Hoa aims to develop mobile applications by 2025 to provide information to tourists at key tourist areas./.