Thailand, TikTok coordinate to promote Songkran festival
The Tourism Authority of Thailand (TAT) is offering prizes worth over 500,000 THB (nearly 13,700 USD) for videos with content about Songkran and posting it on TiKTok as part of Songkran 2024 celebrations.
Bangkok (VNA) - TheTourism Authority of Thailand (TAT) is offering prizes worth over 500,000 THB(nearly 13,700 USD) for videos with content about Songkran and posting it onTiKTok as part of Songkran 2024 celebrations.
TAT is collaborating with TikTok Thailand to organise the"Songkran 2567" campaign, promoting the beauty of Thai culturaltraditions to international audiences. The focus is on creating a positiveexperience for global tourists and encouraging travel in the country, theauthority said.
It invites Thai and international tourists to join inpreserving Thai cultural traditions and creating positive travel experiencesthrough the ‘Songkran 2567’ event under the travel category theme “InstantHappiness at Songkran”.
The contest encourages the creation of simple videos with contents reviewingtourist attractions that capture the instant joy of Songkran, and share thoseon personal TikTok channels with the hashtags #Songkran/2024, #InstantHappinessatSongkranand #TikTokTravels with setting the post to public.
The contest will run until April 19. Theselection will be based on the clips with the highest views and likes thatadhere to the specified rules. The list of 38 lucky winners will be announcedon May 7 through TikTok's messaging platform./.
Thailand’s airlines are wooing Songkran travellers with additional flights and ticket discounts in expectation of strong demand during the annual water festival holiday.
The 10-day Songkran festival in Thailand’s Chiang Mai province is expected to attract millions of tourists and generate 20 billion THB (550 million USD) in revenue.
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