Bangkok(VNA/NNT) - The Thai Ministry of Commerce has signed a memorandum ofunderstanding (MoU) to promote transboundary online trade among Thailand’ssmall enterprises. The initiative aims to add at least 300 million THB to theeconomy within 3 years.

Deputy Commerce Minister Sinit Lertkrai presided over the agreement signedbetween the Department of International Trade Promotion (DITP) and ShopeeThailand Co, Ltd.

The MoU will promote transboundary trade by leveraging the DITP’s online“TOPTHAI” Store programme, which will be launched on leading online platformsin target markets. The programme is expected to help strengthen confidence inThai products and improve exports.

Sinit said TOPTHAI Store will open on the Shopee platform. Participatingsellers will receive digital skills training so they can sustainably implementsales practices. The entrepreneurial stores will be promoted and campaigns tostimulate demand conducted, including but not limited to discount coupon offersand free delivery offers.

Shopee will also support entrepreneurs in creating online stores abroad,handling merchandise and stocks, chats with customers, and export operations.Initially, Thai sellers will receive orders from customers in Singapore,Malaysia and the Philippines. A target has been set to bring 50,000predominantly small sellers to the Shopee platform in order to generate 300million baht of sales within three years.

The TOPTHAI Store is now available on seven leading online trade platforms.These include bigbasket.com in India, Tmall in China,Amazon in the US, PChome Thai in Taiwan (China), Klangthai in Cambodia, and Blibli inIndonesia. The store has already generated a total of 505 million baht insales, leveraging Thai products lines that were specifically selected bygovernment agencies for their quality./.