Thailand launches campaign to boost tourism in 55 cities
The Tourism Authority of Thailand has launched the Amazing Thailand Go Local campaign, in a bid to generate at least 10 billion THB in revenue for grassroots economies.
Bangkok (NNT/VNA) - The Tourism Authority of Thailand haslaunched the Amazing Thailand Go Local campaign, in a bid to generate at least10 billion THB in revenue for grassroots economies.
The campaign is divided into seven activities, consisting of"Enjoy Local" to promote local products and services through arewards programme, "SET in the Local" to stimulate the MICE industry incommunities, "Local Link" to subsidise food for tours in the targetcities, "Eat Local" to promote food, "Our Local" to promotecultural heritage, "Local Heroes" to develop tourism personnel, and"Local Strength" to boost cooperation between government agencies andthe private sector.
The Thai Cabinet has also approved tax incentives for the tourism sectorin the 55 cities.-VNA
Thailand aims to achieve 10 percent growth in tourism revenue, or 3 trillion BHT, through tourism promotion packages to attract domestic and foreign visitors to explore new destinations with longer stays in the country.
The Thai tourism ministry will focus on promoting the Thai identity in its 2018 tourism campaign and has launched the "Amazing Thailand Tourism 2018 Take-Off" campaign through VietJet Air's fleet of Airbus A320 aircraft.
More than 180 tourism events are planned across Thailand up to September 2018, as part of the Amazing Thailand Tourism Year 2018 campaign that targets three trillion baht (90.5 billion USD) in revenue
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