The Thailand Tourism Festival 2015 has been launched in LumpiniPark , Bangkok to kick off the Discover Thainess campaign, which isaimed at stimulating travel around the country this year.

The festival is normally held in June in conjunction with thecountry’s largest travel trade fair, the Thailand Travel Mart Plus.However, the Thai Tourism Authority (TAT) rescheduled the date tocoincide with the grand opening celebration of the Discover Thainesscampaign to showcase Thailand ’s unique cultural treasures and theThai way of happiness to international visitors. This year is a veryspecial year for Thai tourism.

The festival offers adisplay of Thailand ’s glorious centuries old culture and rich naturalheritages that can be classified into five categories, or five majorregions of Thailand – Central Region, North, Northeast, East andSouth.

During the event, local andinternational visitors have a chance to immerse themselves in the Thaiway of life through observing and participating in various activitiesavailable at the five uniquely-designed Thailand tourism villages.

Thefive cultural villages feature variations in the Thai way of life inthe five regions of Thailand . Each is designed to evoke the distinctatmosphere of the region it represents.

The Thai government hasannounced 2015 is the year of Discover Thainess during which specialevents and activities is being held to promote the image of Thainess aswell as distinctive and unique local wisdom to both Thai and foreigntourists.

Thainess is explained as the Thai way of life, thecountry’s peacefulness, love, unity, safety, and, more importantly, thefriendliness of Thai people.

The festival will run until January 18.-VNA