HCM City (VNA) - Vietnamis a promising tourism market that ranks among its 10 biggest anywhere and fourbiggest in Southeast Asia, the Singapore Tourism Board (STB) has said.

Sherleen Seah, Area Director ofSTB for Vietnam, Cambodia and Laos said: “We are very humbled and honoured thatVietnamese continue to find Singapore the preferred choice of traveldestination. Singapore is a place that fulfills individual passions and inspiresnew possibilities - where one can be inspired not just by what one can do, butwho one can be.”

To attract more Vietnamese, STBplans to organise many programmes. Last week, in collaboration with ZOUKSingapore, Tippling Club Singapore, and Sky XX Garden & Lounge, it unveiledits new communication message, Socialiser Tribe.

With the new message, STB want totargets socialisers who it said are people enjoying the energy of the nightlifeand entertainment scene.

Along with collectors andexplores, socialiser is one of many subjects in a communication campaign calledPassion Made Possible. The other subjects include foodies, culture shapers,progressors and action seekers.

First launched in August lastyear, Passion Made Possible encapsulates Singapore’s never-settling spirit ofenterprise in making passions possible through grit and determination,according to STB.

Singapore is home to a variedgroup of socialisers who constantly shape its entertainment scene withinnovative and alternate concepts, creating new possibilities for fellowsocialisers to indulge and explore.

With the desire to build a deeperconnection with Vietnamese and encourage them to travel, STB also released amusic video titled “Di di chan cho chi”.

It tells the fascinating journeyof Vietnamese famous singer Only C and his local friend ShiGGa Shay spendingtime together exploring Singapore.

Various attractions ranging fromfamous nightclubs to buzzing streets are featured, showcasing Singapore’slively and distinctive characteristics.-VNA