Visitors to Quang Ninh will have the chance to experience many different emotions, from spiritual tourism (conquering the sacred Yen Tu peak) to relaxing on Ha Long Bay - one of the Top 50 Natural Wonders of the World. This “specialty” of the province attracts both domestic and foreign tourists. Quang Ninh’s strategy of transforming its growth model from exploiting natural resources to tourism has proven effective. Pioneering green tourism development, it focuses on prioritising environmental protection, restoring and expanding areas with green trees and vegetation in coastal areas, and encouraging investment in eco-tourism and environmentally-friendly tourism products. Quang Ninh welcomed about 14 million visitors last year, including nearly 6 million foreigners, and earned revenue of nearly 1.3 billion USD. The provincial tourism industry is now working hard to recover from the COVID-19 pandemic. Choosing to focus on the long term, Quang Ninh has sustainably exploited its resources and developed tourism in association with the marine economy. Quang Ninh today is home to tourism projects worth trillions of Vietnam dong, stretching from Van Don through Ha Long to Uong Bi. The province is on the way to possessing the top tourism brand in the country, bringing in high and stable revenue. Green tourism is one way Quang Ninh promotes itself as a friendly destination not only for tourists but also for the environment./.