The online booking service by Phu My Hung Development Corporation. Technology helps property companies overcome dificulties (Photo: VNA) The protech company reported excellent results for 2020 and plans to soonexpand outside HCM City.
It guides customers through the entire process of online real-estatetransactions, and is a pioneer in the finance, insurance and real-estate (FIREtech) solution.
It has 30 transaction centres, 700 employees and a database of 50,000 housesand apartments.
Its success story clearly shows the role played by technology in propertycompanies’ efforts to overcome the challenges caused by the pandemic.
An executive at a market research firm said the use of technology in the realestate sector has come to stay, pointing out that travel restrictions duringthe pandemic made it difficult for traditional site inspections and directmeetings, but demand for land increased relentlessly.
So more and more online platforms and realty apps have popped up, offeringvirtual tours so that customers could check out products remotely, she added.
Ngyen Quoc Anh, deputy general director of major property trading and leasingwebsite batdongsan.com.vn, was quoted by dangcongsan.vn as saying that not onlyconsumption behaviour but also business methods and the way to approachcustomers have changed dramatically to accommodate the social gap caused by thepandemic.
“Real estate technology becomes a lifesaver for businesses by providing onlinesales platforms, helping connect buyers and sellers without having to meet faceto face.”
Many companies have embraced technology.
For instance, during the social distancing period, Phu My Hung DevelopmentCorporation offered online registration for buyers in its The Antonia apartmentproject.
The company said it could not organise sales events due to social distancing,but thanks to technology it managed to reach out to a large number of prospectivebuyers.
Online booking is just the first step in completely digitising the salesprocess, it said, adding an application would be developed soon for this.
Another big player in the market, Novaland Group, has also adopted technologyfor sales.
It has installed virtual technology so that customers can study its projectsfrom all directions, in various weather conditions and various times of day.
The technology is used at its Novaland Gallery in District 3, HCM City.
Hung Thinh Group has recently announced plans to invest 10 million USD todevelop a proptech platform and put it into operation this year, and said itexpects to attract 30,000-50,000 brokers to it.
Cen Land launched cenhomes.vn last year, and it saw 14,000 transactions.
Sunshine Group’s app saw the number of transactions grow.
Other big players like Vinhomes, LinkHouse, Gamuda Land, and Van Phuc have alsoinvested a lot of money in technology since last year./.
VNA
