Potential to bring costumes imbued with traditional culture to the world
Although Vietnam is a top garment and textile exporter in the world, challenges loom large when it comes to shipment abroad of fabric and costumes that bear Vietnamese cultural identities.
Vietnamese heritage featured through an Ao Dai collection by designer Adrian Anh Tuan (Photo: baovanhoa.vn)
Hanoi (VNA) – Although Vietnam is a top garment and textile exporter in the world, challenges loom large when it comes to shipment abroad of fabric and costumes that bear Vietnamese cultural identities.
Describing traditional fabric a limitation, designer Thuy Nguyen, who has morethan 10 years of experience in the fashion industry, said that due to isshortage of diversity, traditional fabric fails to find favour among designers.
Thuy said she gives priority to traditional Vietnamese materials when creatinga high-end design, and always tries her best to breath traditional craft tomodern fashion.
As for Thuy, costumes are not only sets of clothes but also a vividillustration for wearers’ understanding of traditional culture and love fortraditional stories.
Meanwhile, designer Huu Anh Zoner pointed out that cultural differences betweenAsia and Europe make it hard for Vietnamese outfits with traditional identitiesto enter the European markets; however, opportunities will come up if designersare able to pen specific strategies in long term.
Market survey is important, he said, suggesting the Overseas Vietnamese communitiesare potential customers.
Exporters should focus on this niche market as the Vietnamese people areimmensely proud of their national culture, Huu An explained.
Long dress designer Song Toan said 30% of his customers are foreigners, who areaware of his products through Instagram.
In the context of globalisation andincreasing economic development, Vietnam is looking to developits cultural industries as a strategic asset for diplomaticand international cooperation, which help showcase the country'sidentity.
The 'cultural industry' is an umbrella term for the combination of thoseinvolved in the creation, production, distribution, and consumption of culturalor creative products and the protection of intellectual property.
Fashion is among 12 spearheads of a strategy for the development ofVietnam’s cultural industries until 2020 with a vision to 2030 issued by thePrime Minister in 2016./.
International and Vietnamese designers will showcase their new collections using sustainable fabrics at the Aquafina Vietnam International Fashion Week (AVIFW) Spring/Summer 2023.
Ao dai (Vietnamese traditional dress) and evening gowns inspired by the nature and historical landmarks of the northern province of Ninh Binh will be presented at a fashion show in Ninh Binh city on September 9.
Vietnamese designer Ho Tran Da Thao presented her collection entitled “Vietnam Heritage Art” at the House of iKons Fashion Week 2023 on September 16, attracting the attention of many designers and fashion magazines in the UK.
Nguyen Trong Nha Uyen has made history for Vietnam’s dancesport by clinching a bronze medal in the solo Latin category at the WDSF World Championship 2025 in Germany.
The ambassador noted that among the 300,000 Vietnamese residing in the RoK, around 3,000 are living in Pyeongtaek and contributing actively to the local economy. Ho expressed his hope that the local authorities will continue support the overseas Vietnamese community in the city.
This is the first time since the adoption of the Convention that a country has served two consecutive terms on the Committee. The outcome shows the trust and recognition that member states have given Vietnam for its efforts and achievements in carrying out and promoting the Convention, as well as for its active role, strong standing, and growing credibility at UNESCO.
Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
Vietnamese heritage featured through an Ao Dai collection by designer Adrian Anh Tuan (Photo: baovanhoa.vn) 
