New Zealand kicks off “Made With Care” campaign in Vietnam
The New Zealand Trade and Enterprise (NZTE) officially kicked off the “Made With Care” 2023 retail campaign on June 8, in which high-quality imported food and beverage (F&B) products will be offered in Ho Chi Minh City.
New Zealand kicks off “Made With Care” campaign in Vietnam (Photo: VNA)
Ho Chi Minh City (VNA) – The New ♊Zealand Tradeand Enterprise (NZTE) officially kicked off the “Made With Care” 2023 retailcampaign on June 8, in which high-quality importꦡed food and beverage (F&B)products will be offered in Ho Chi Minh City.
From June to end of July, Vietnamese consumers can visit retailers inthe city including AEON Mall, Central Retail, LOTTE Mart and WinMart to purchase and taste outstanding imports from New Zealand. New Zealand Ambassador to Vietnam Tredene Dobsonsaid that the F&B sector is an exemplary successful story in the twocountries’ trade relations, accounting for the majority of export turnover. F&Bproducts from New Zealand to Vietnam in 2022 reached a total value of 798million NZD (about 484 million US). The campaign aims to expand brand value of New Zealand’sF&B products in the Vietnamese market while contributing to further bolstering thetwo countries’ bilateral collaboration in the area.
Representatives of the New Zealand Trade and Enterprise (NZTE) and local retailers sign MOUs at the event (Photo: VNA)
On the occasion, the NewZealand diplomat and representatives of 10 New Zealand companies presented the token of acharity programme to four non-governmental organisations basedin Vietnam, sending seven tonnes of fruit and nearly 1,000 litres of milk to local childrenand the elderly./.
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There is great potential for Vietnam and New Zealand to further strengthen cooperation in terms of trade, industry and investment, said Deputy Minister of Industry and Trade Phan Thi Thang at the 8th meeting of the Vietnam-New Zealand Joint Trade and Economic Commission (JTEC) held in Hanoi on May 23.
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
New Zealand kicks off “Made With Care” campaign in Vietnam (Photo: VNA) 
Representatives of the New Zealand Trade and Enterprise (NZTE) and local retailers sign MOUs at the event (Photo: VNA) 
