Shoppertainment, where content and commerce converge on a platform, has become the next era of online commerce, expected to be worth 1 trillion USD across Asia-Pacific by 2025, said Sirinit Virayasiri, head of business marketing for Thailand TikTok.
Bangkok (VNA) - Shoppertainment, wherecontent and commerce converge on a platform, has become the next era of onlinecommerce, expected to be worth 1 trillion USD across Asia-Pacific by 2025, said Sirinit Virayasiri, head of business marketingfor Thailand TikTok.
According to a survey by Toluna, 97% of Thai usersof short video platform TikTok responded during the sales season after watchingadvertising on TikTok. The research found TikTok users are 3.5 timesmore willing to spend 10,000 to 17,600 THB during the mega-sales seasoncompared with non-TikTok users.
Sirinit said 80% of TikTok users in Thailandshopped in TikTok shops during the mega sales seasons in 2022. The top three categories are fashion andaccessories, beauty and personal care, and food and beverages.
The top drivers that fuelconsumer purchases during mega sales are free delivery, coupons and discounts,and the ability to pay with cash on delivery, she added.
According to the "2022 Future ofCommerce" study by TikTok and Boston Consulting Group (BCG), with TikTokshop's seamless integration, consumers do not have to leave the platform tocomplete their purchase, a clear and easier alternative for 85% of consumerswho switch apps during a purchase journey online.
🔜Sirinit said the company has more than 325million people on the platform every month and it is empowering more than 15million ﷽businesses across Southeast Asia./.
Thailand's Ministry of Public Health has launched the first mobile renal dialysis unit in the country in a bid to help bedridden patients in remote areas.
Thailand's economy in May improved from the previous month as tourism gathered momentum and private consumption increased while exports remained weak, according to the central bank.
The Airports of Thailand Public Company Limited (AOT) plans to invest 100 billion THB (2.8 billion USD) in the expansion of its six international airports in Thailand over the next five years.
Thai Prime Minister Prayut Chan-o-cha has urged agencies concerned to streamline procedures so the country can achieve the target of receiving 25 million tourists this year, deputy government spokesperson Traisuree Taisaranakul said on July 2.
Connectivity is expected to improve further with the completion of the fifth Laos–Thailand Friendship Bridge by the end of 2025, facilitating logistics and agricultural exports to Vietnam, Thailand, and China.
Two naval gunboats intercepted a fishing vessel carrying 1.5 tonnes of methamphetamine hydrochloride off the coast of the main island of Luzon just before dawn, in a joint operation with the Philippine Drug Enforcement Agency.
In the today context of socio-economic development and growth, the professionalism of Vietnam’s revolutionary journalists continues to rise, guided by exemplary mastery of new information technologies and the modernisation of their founding principles to preserve the enduring values of revolutionary journalism.
Thai Permanent Secretary of the Ministry of Commerce Vuttikrai Leewiraphan Thailand's formal proposal will be substantial enough for the US to consider further detailed negotiations. He hoped for a tariff rate not exceeding 10% and suggested that the US might extend the negotiation period if an agreement is not reached by the July 8 deadline.
Organised by the Ministry of Culture and the Association of Thai Silk & Culture Promotions, the event honors Her Majesty the Queen on her 47th birthday anniversary and promotes Thai craftsmanship on an international stage.
Prensa Latina's recent article on Vietnam’s assurance of smooth and effective transition to a leaner structure highlighted Prime Minister Pham Minh Chinh’s latest directions on implementing 28 resolutions regarding the decentralisation and delegation of authority.
The lab focuses on four key thematic areas: energy transition and green innovation, sustainable agriculture, circular economy and sustainable cities, and nature-based solutions and biodiversity.
The key content of the document titled "Accelerating Innovative Strategies: Addressing the OOSCY Challenges" will be refined further in a seminar preceding the 47th ASEAN Summit in Kuala Lumpur this October.
This follows Telegram’s serious failure to address the content that has been repeatedly reported to them, despite various efforts of negotiation and cooperation made by MCMC, it said.
Efforts to empower women must transcend dialogue and translate into concrete commitments, including corporate pledges and government partnerships, according to the spouse of Malaysian Prime Minister Anwar Ibrahim.
The forum featured two in-depth discussion sessions, engaging representatives from governments, think tanks, and businesses from both ASEAN and China, on how to forge closer ties for a common future.
The new FIFA Hub in Jakarta will not only support football development in Indonesia but also serve as a coordination centre for 21 football associations across Southeast and East Asia.
Minister Counselor Nguyen Hoang Nguyen reaffirmed Vietnam’s principled and consistent stance on the Palestine issue, calling for an immediate and lasting ceasefire across the entire Gaza Strip.
PM Anwar Ibrahim affirmed the determination of Malaysia, as ASEAN Chair for 2025, to utilise all viable regional mechanisms of the bloc and work with partners to de-escalate violence and restore a peace process led by Myanmar.
Talking to the Vietnam News Agency on the occasion of the 100th anniversary of the Vietnam’s Revolutionary Press Day (June 21, 1925–2025), Nikulina, who is also a veteran journalist of Russia’s Sputnik News, emphasised the vital role of mainstream journalism in defending the truth and maintaining public trust.
The Ministry of Commerce reported that imports also rose 18% to 29.9 billion USD during the same period, resulting in a trade surplus of 1.1 billion USD. In May alone, Thailand posted a 4.6 billion USD trade surplus with the US and a 4.1 billion USD trade deficit with China.
The World Bank will provide a 2.1 billion USD financing package for Indonesia, focusing oncreating jobs, stimulating economic growth, and enhancing access to clean energy across the country.
Member states also reviewed progress on six priority areas for 2025, including the development of an underground cable framework, the follow-up agreement to the ASEAN Petroleum Security Agreement (APSA), the launch of the ASEAN Energy Efficiency Database, and the rollout of an investment platform for sustainable building initiatives.
Illustrative image (Photo: AFP) 
