New approach needed to better tap Chinese market: experts
Experts at a conference in Ho Chi Minh City on December 6 stressed the need for both producers and exporters to change the mindset and approach to boost exports to China, a potential market for Vietnamese farm produce.
Vietnam has been China's fourth most important trade partner and its main supplier of such products as lychee, dragon fruit and cashew nuts. (Photo: VNA)
HCM City (VNA) – Experts at a conferencein Ho Chi Minh City on December 6 stressed the need for both producers andexporters to change the mindset and approach to boost exports to China, a potentialmarket for Vietnamese farm produce.
The conference, held by Vietnam Sanitary andPhytosanitary Notification Authority and Enquiry Point (SPS Vietnam), providedguidance for businesses to meet sanitary and phytosanitary standards.
To Ngoc Son, Deputy Director of the Asia-Africa MarketDepartment under the Ministry of Industry and Trade, said China is Vietnam'smost important trade partner with bilateral trade reaching 175.5 billionUSD in 2022, accounting for 24% of Vietnam's total import-export turnover.
This year, China remains an important export marketfor many Vietnamese agricultural products as it makes up nearly 54% ofVietnam's accumulative fruit and vegetable export value, he went on.
Meanwhile, Vietnam has been China's fourth mostimportant trade partner and its main supplier of such products as lychee,dragon fruit and cashew nuts.
However, Son said Vietnamese exporters have yet tofully tap the market due to the habit of exporting via unofficial channels, promptingthe neighbouring country to restrict it and boost exports via official channels,and set sanitary and phytosanitary standards.
Besides, Vietnamese agricultural products are underincreasing competition from other countries in the region, he said.
Therefore, he said producers need to ensure productquality, and exporters should shift to official channels, stay updated on themarket’s new trends and taste, and enhance regional approach to the big market,the official recommended.
Vietnamese agro-aquatic product exporters were also advisedto pay special heed to China’s Decree 248 on regulations on the registrationand administration of overseas manufacturers of imported food, and Decree 249on administrative measures on import and export food safety, both issued in2021./.
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
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Vietnam has been China's fourth most important trade partner and its main supplier of such products as lychee, dragon fruit and cashew nuts. (Photo: VNA) 
