The mobile game market was very quiet in the first half of the year, butthings are expected to heat up in the second half, the English languagenews website VietNamNet Bridge reported.
Analysts had every reason to believe that mobile device-based online games would boom in 2014.
Thetelecommunications infrastructure has improved significantly, while thenumber of mobile devices, including smartphones and tablets, hasincreased rapidly thanks to the improved income of Vietnamese.
However, analysts seemed to have mistakenly predicted the taste of gamers and the trends of the market.
Inlate 2013, they said that favoured games in 2014 would be those withconvenience, high quality 3D graphics and gameplays with depth.
However,high-quality graphics were not the most important feature for gamers.They played games with simple graphics, but required thinking andingenuity.
This explained why Nguyen Ha Dong was so successful with his Flappy Bird, an arcade-form game with simple graphics.
But it was still very attractive to gamers because they found it difficult to get high scores.
Flappy Bird only existed for a couple of weeks (the author took it down from stores) but it gained an international reputation.
Vietnamesegamers are now interested in “blockbuster” mobile games instead ofsimple games which are just for gamers to “kill time”.
Real battle is about to start
Observers believe that Soha Game is leading the Vietnamese gamesmarket. Though Soha Game is not a veteran game distributor, its highnumber of products in distribution and its good support system havehelped it lure more and more Vietnamese gamers.
The strong rise of Soha Game is a great challenge for veteran game distributors in the market.
Some observers even have doubts that big veteran distributors lagged behind because of unreasonable business strategies.
However, in fact, the big guys have kept quiet because they are busy preparing for the new battle.
GameK, a website about online games in Vietnam, has reported that VNG and Garena, two well-known names, will join the war.
Oneof the two is VNG, which has dozens of mobile games, both imports andself-developed, ready to be launched into the market. VNG is aformidable rival because it is the owner of Zalo, an OTT (over the top)app with about 10 million users.
Meanwhile, Garena, followingsuccess with Lien Minh Huyen Thoai (the legendary alliance) and FIFAOnline 3, has begun distributing mobile games, mostly targeting thecommunity of Beetalk users, also an OTT app.
The Soha Game, MCCorp, VTC Mobile and MeCorp, the other big guys, are also reportedly preparing for a big battle.-VNA
Analysts had every reason to believe that mobile device-based online games would boom in 2014.
Thetelecommunications infrastructure has improved significantly, while thenumber of mobile devices, including smartphones and tablets, hasincreased rapidly thanks to the improved income of Vietnamese.
However, analysts seemed to have mistakenly predicted the taste of gamers and the trends of the market.
Inlate 2013, they said that favoured games in 2014 would be those withconvenience, high quality 3D graphics and gameplays with depth.
However,high-quality graphics were not the most important feature for gamers.They played games with simple graphics, but required thinking andingenuity.
This explained why Nguyen Ha Dong was so successful with his Flappy Bird, an arcade-form game with simple graphics.
But it was still very attractive to gamers because they found it difficult to get high scores.
Flappy Bird only existed for a couple of weeks (the author took it down from stores) but it gained an international reputation.
Vietnamesegamers are now interested in “blockbuster” mobile games instead ofsimple games which are just for gamers to “kill time”.
Real battle is about to start
Observers believe that Soha Game is leading the Vietnamese gamesmarket. Though Soha Game is not a veteran game distributor, its highnumber of products in distribution and its good support system havehelped it lure more and more Vietnamese gamers.
The strong rise of Soha Game is a great challenge for veteran game distributors in the market.
Some observers even have doubts that big veteran distributors lagged behind because of unreasonable business strategies.
However, in fact, the big guys have kept quiet because they are busy preparing for the new battle.
GameK, a website about online games in Vietnam, has reported that VNG and Garena, two well-known names, will join the war.
Oneof the two is VNG, which has dozens of mobile games, both imports andself-developed, ready to be launched into the market. VNG is aformidable rival because it is the owner of Zalo, an OTT (over the top)app with about 10 million users.
Meanwhile, Garena, followingsuccess with Lien Minh Huyen Thoai (the legendary alliance) and FIFAOnline 3, has begun distributing mobile games, mostly targeting thecommunity of Beetalk users, also an OTT app.
The Soha Game, MCCorp, VTC Mobile and MeCorp, the other big guys, are also reportedly preparing for a big battle.-VNA
