Malaysia pursues holistic strategy to lure Chinese tourists
Malaysia is adopting a holistic approach to boost Chinese tourist arrivals, moving beyond traditional promotional methods to create an ecosystem that enhances visitors' experience.
Kuala Lumpur (VNA) - Malaysia is adopting aholistic approach to boost Chinese tourist arrivals, moving beyond traditionalpromotional methods to create an ecosystem that enhances visitors' experience.
Tourism Malaysia Director-General Manoharan Pariasamy told the press that thenew approach includes deploying Chinese-proficient staff at key entry points,collaborating with airlines to offer direct flights from secondary and tertiaryChinese cities, partnering with educational institutions, and utilizing Chinesesocial media influencers.
He stressed that his agency is working with Chinesecarriers such as Loong Air, China Eastern and China Southern to ensure seamlessarrival experience for tourists.
Besides, help desks staffed withChinese-speaking officers have been established to assist tourists with digitaldocuments and entry procedures, providing a welcoming and efficient arrivalexperience.
He held that Malaysia’s large ethnic Chinese population will help Chinesetourists easily fit in and feel at home, making Malaysia more appealing.
Homestay programmes are being promoted to offer visitors an immersive culturalexperience. They are being linked to education initiatives, with the familiesof Chinese students in Malaysia invited to visit and experience the SoutheastAsian country firsthand./.
The Ministry of Investment, Trade and Industry (MITI) of Malaysia has announced that the country will speed up the implementation of approved investments to generate positive economic spillovers to domestic small and medium enterprises (SMEs) and the creation of 127,000 job opportunities for the people.
Malaysia is determined to expand its trade linkages by ensuring the effective implementation of the ASEAN-China Free Trade Area (ACFTA) and the Regional Comprehensive Economic Partnership (RCEP), Secretary-General of the Malaysian Ministry of Investment, Trade and Industry Hairil Yahri Yaacob has said.
Malaysia's tourism sector is confident of achieving its target of attracting over 5 million tourists from China in 2024, supported by the increased frequency of flights to the country, compared to 1.47 million visitors in 2023.
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Chinese tourists in Malaysia (Photo: Bernama) 
