Five major cable television providers, namely SCTV, VTVcab, VNPT,Viettel, and FPT, are competing to offer multiple services to win moresubscribers.
Instead of using separate lines, customers willneed only one line to simultaneously use different services, includinghigh-quality television, internet, and telephones.
SaigontouristCable Television (SCTV), a large television operator, has beenproviding telecommunication services for nearly two years.
SCTVhas provided integrative packages; for example, analogue cabletelevision and internet, digital television and internet, as well astelevision and internet, and fixed telephone lines.
The more services customers register for, the more preferential rates they will be offered.
VTVcab charges fairly low prices for television and internet service packages.
BothVTVcab and SCTV have applied a free-of-cost policy on equipment such asHD digital receivers, modems, and WiFi routers, as well ascomplimentary gifts such as milk or helmets.
While SCTV andVTVcab have an upper hand in television content, as they can producedomestic channels, FPT, VNPT, and Viettel have the advantages oftransmission line as well as financial potential.
The three telecommunication providers also offer multi-services on a single cable line.
VNPThas made many promotional offers for customers who register for theirtelevision service, if they are already using their telephone andinternet packages.
VNPT has garnered 900,000 subscriptions within three years.
Ha Van Dung, director of Nghe An cable television, said pay TV market share in Nghe An is dominated by Viettel.
AlthoughViettel provides "3-in-1" services, it is relying on its stronginternet service to bring in revenue instead of exploiting itstelevision service.
Many Nghe An cable television subscribers have shifted to Viettel, he added.
Localcable television companies, which provide only one service, will betaken over by major operators in the next five years, Dung noted.
Luong Quoc Huy, SCTV Deputy Director, observed that price reduction is the worst business solution.
Television providers should integrate services to bring down prices and provide more services.
Accordingto Huy, more services such as over-the-top television orvideo-on-demand will be integrated into one cable line in the time tocome to attract more subscribers.-VNA
Instead of using separate lines, customers willneed only one line to simultaneously use different services, includinghigh-quality television, internet, and telephones.
SaigontouristCable Television (SCTV), a large television operator, has beenproviding telecommunication services for nearly two years.
SCTVhas provided integrative packages; for example, analogue cabletelevision and internet, digital television and internet, as well astelevision and internet, and fixed telephone lines.
The more services customers register for, the more preferential rates they will be offered.
VTVcab charges fairly low prices for television and internet service packages.
BothVTVcab and SCTV have applied a free-of-cost policy on equipment such asHD digital receivers, modems, and WiFi routers, as well ascomplimentary gifts such as milk or helmets.
While SCTV andVTVcab have an upper hand in television content, as they can producedomestic channels, FPT, VNPT, and Viettel have the advantages oftransmission line as well as financial potential.
The three telecommunication providers also offer multi-services on a single cable line.
VNPThas made many promotional offers for customers who register for theirtelevision service, if they are already using their telephone andinternet packages.
VNPT has garnered 900,000 subscriptions within three years.
Ha Van Dung, director of Nghe An cable television, said pay TV market share in Nghe An is dominated by Viettel.
AlthoughViettel provides "3-in-1" services, it is relying on its stronginternet service to bring in revenue instead of exploiting itstelevision service.
Many Nghe An cable television subscribers have shifted to Viettel, he added.
Localcable television companies, which provide only one service, will betaken over by major operators in the next five years, Dung noted.
Luong Quoc Huy, SCTV Deputy Director, observed that price reduction is the worst business solution.
Television providers should integrate services to bring down prices and provide more services.
Accordingto Huy, more services such as over-the-top television orvideo-on-demand will be integrated into one cable line in the time tocome to attract more subscribers.-VNA
