King Coffee announces project connecting farm produce suppliers
TNI King Coffee Ltd. has launched the “Happy Farmers” project, which serves a bridge that links long–term cooperation with reputable and capable Vietnamese suppliers, aiming to bring Vietnamese farm produce to the world.
Hanoi (VNA) - TNI King CoffeeLtd. has launched the “Happy Farmers” project, which serves a bridge that links long–termcooperation with reputable and capable Vietnamese suppliers, aimingto bring Vietnamese farm produce to the world.
The project uses Blockchain technology for traceability, and helps farmers develop farms and improve products' quality in order to achieve higher and highest sellingprices.
Happy Farmers promotes suppliers in the growingareas by supporting purchase and consumption, connecting projects onsustainable development certifications (RA, UTZ, 4C) for farming areas andagricultural products. It is implemented through building and creating a valuechain of links between production, processing and consumption in the growingareas of each product line.
Le Hoang DiepThao, Founder and CEO of TNI King Coffee saidthat Happy Farmer focuses on building brands for Vietnam’s agriculturalproducts growing based on some factors such as good products, outstandingquality and Vietnamese characteristics.
The vision of Happy Farmers is to becomea “One-Stop” supplier (The biggest trading gate in Vietnam to the world) forinternational partners with best fresh products from Vietnam's land and sea, she said.
The strategy of Vietnam’s farm produce indu🧜stry in general and Happy Farmers in particuꦑlar is to build andpush the export of clean agricultural products with high quality so as toincrease the value of Vietnamese agricultural products.
Vietnam’s agricultural, forestry and fishery products have beenexported to 196 countries and territories, including markets requiring highquality such as Europe, the US and Japan. Vietnam is also ranked in the leading group inSoutheast Asia and ranked 15th in the world in terms of exports of agricultural, forestry, and fishery products in which the agricultural productprocessing industry ranked in the top 10 in the world./.
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Illustrative image (Photo:vneconomy.com) 
