Hanoi (VNA) – Japane♔se retailers have devised a detailed plan, with active support from their Government, to tap the huge potential of the Vietnamese market.
Japanese enterprises have performed market research and then taken moves to attract more local consumers to their products, according to Takimoto Koji, Chief Representative of the Japan External Trade Organisation (JETRO) in Vietnam.
Numerous Japanese brands have entered Vietnam. Japanese enterprises have also bought several local names, such as FamilyMart, MiniCop, 7-Eleven and City Mart.
According to JETRO, there are nearly 200 Japanese convenience stores across Vietnam. The figure is expected to increase because numerous Japanese brands plan to expand in the country.
Ministop plans to double their current number of shops next year and FamilyMart plans to make a similar move, according to its marketing manager Yamanouchi Hirohisa.
JETRO launched the “Japan Fair” to sell 78 products at Japanese convenience shops in Vienam. 73 of the products are food, and most of them are being sold in Vietnam for the first time.
They will be sold at 124 FamilyMart shops, 71 Ministop stores and four AEON centres across the nation by the end of November.
Vietnam’s market is developing, so it is open to new products, according to Koji.
The programme will mark the official import of Japanese food to Vietnam, he said, adding that after a one-month pilot, the products which were well-received will continue be sold in Vietnam.
Recently, the Japan Cosmetics Industry Association and the Ho Chi Minh City Chemical Cosmetics Association held an event to promote six Japanese cosmetics brands in Vietnam.
According to Nguyen Thi Thanh Thao, Vice President of the HCM City Chemical Cosmetics Association, the event allowed Japanese enterprises to connect with local distributors to enter Vietnam’s market.
Analysts said not only Japanese retailers but many from such countries as the Republic of Korea and Thailand are ready to enter the Vietnamese market.
The retail market is forecast to grow at nearly 12 percent a year to around 179 billion USD in 2020. The country has a population of over 90 million, 60 percent of whom are under 40.
Foreign retailers now have a 59 percent share 🔥of ඣthe Vietnamese retail market.-VNA
Vietnam’s total retail sale and service revenues saw a year-on-year increase of 9.3 percent to some 2,896.6 trillion VND (126 billion USD) in the first ten months of 2016.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
Deputy PM Tran Hong Ha urged countries to work together to remove supply chain bottlenecks, expand market access, strengthen cooperation in smart customs procedures, mutually recognise technical standards, and eliminate unnecessary protectionist barriers to boost trade and investment.
The event has gathered over 400 exhibitors from 16 countries and territories, with more than 980 booths showcasing a wide range of products and technologies in automotive components, electronics, repair and maintenance, bodywork, accessories, and customisation.
The latest order follows Vietjet’s commitment for 20 additional A330neo aircraft last month, bringing the airline’s total widebody aircraft on order to 40.
Minister of Finance Nguyen Van Thang acknowledged the target represents an important milestone for socio-economic development as well as a demonstration of the country’s aspiration for robust economic growth.
The price of E5 RON92 petrol is now capped at 20,631 VND (0.79 USD) per litre, up 1,169 VND from the previous adjustment, while RON95-III costs no more than 21,244 VND per litre, up 1,277 VND.
While German consumers are familiar with Vietnamese products such as coffee, seafood, tea, and spices, many other quality items remain relatively unknown in the market. The Selgros event not only helped introduce Bac Giang lychee to German consumers but also provided them with the opportunity to experience other Vietnamese agricultural products.
The article by Cuba’s Inter Press Service detailed how Vietnamese private enterprise Agri VMA leased 1,000 ha of land in Los Palacios district, Cuba’s westernmost province of Pinar del Río, for rice cultivation over a three-year period. The project’s first harvest in 2025 recorded an impressive yield of 7.2 tonnes per hectare, far exceeding the local average of 1.6 tonnes.
AEON mall in Binh Duong (Photo: vnmoney.nld)
