Alongside My Son, Hoi An Ancient Town is one of two world cultural heritage sites recognised by UNESCO in the central province of Quang Nam – making it a must-see destination for international travellers visiting Vietnam. Hoi An has been busy promoting its image as a safe, dynamic, and friendly city.

To increase its popularity on the travel map, the Quang Nam Tourism Association has focused on improving the service quality and enhancing the role of the business community in order to meet the rising tourist demand. Hoi An is a safe and friendly destination with a growing crowd of international friends. Events of global importance taking place in Vietnam have created chances for tourism, of the city in particular and the province in general, to become an economic spearhead, contributing to the locality’s socio-economic development.-VNA