Hanoi (VNA) – The Ha﷽noi Tourism Ao Dai Festival 2024 kicked off on October 4, featuring a wide range of activities linked with the traditional 🦋costume of Vietnam.
The event, organised by the municipal People’s Committee, is also an activity marking the 70th anniversary the Capital Liberation Day (October 10, 1954 - 2024).
In her opening remarks, Vice Chairwoman of the municipal People’s Committee Vu Thu Ha said the festival has become an annual event held every October with a view to developing a cultural and tourism product that helps popularise Hanoi’s image as a safe, hospitable, quality, and attractive destination, thus contributing to the preservation and development of traditional cultural values, including “ao dai” – a symbol of Vietnamese women.
This year’s festival attracts six “ao dai” artisans and 85 designers from nationwide while featuring nearly 100 booths of “ao dai” designers and brands, along with travel companies.
The three-day event includes various activities, including an “ao dai“ show by professional designers and winners of a design contest, an “ao dai” carnival with the participation of 1,000 people, a photo exhibition of this costume in history, a display of new “ao dai” designs along with tourism services and traditional craft villages’ products, a workshop for visitors to experience the “ao dai” making process, and a space of folk games, among others.
The festival is part of Hanoi’s efforts to boost cultural and tourism development, helping turn the city and Vietnam into top choices of domestic and international travellers.
During the first nine months of 2024, Hanoi welcomed about 21.12 million tourists, including 4.45 million foreigners and 16.66 million domestic visitors, respectively rising 40% and 6% from a year earlier, statistics show./.
To celebrate the 70th anniversary of the Liberation of the Capital (October 10, 1954 - October 10, 2024), numerous activities and programs such as exhibitions, art performances, and experiential tourism will be organized at historical sites in the Old Quarter of Hanoi in the coming days.
The Tourism Authority of Hanoi, in collaboration with the Hanoi Transport Corporation, on October 4 organised a city bus programme named “Tinh hoa ao dai” (the quintessence of ‘ao dai’), within the framework of the Hanoi Tourism Ao Dai Festival 2024.
The Hanoi Ao dai campaign was kicked off on the first day of October, as part of the activities to celebrate the 70th anniversary of the capital’s liberation (October 10, 1954 - 2024) and the 94th founding anniversary of the Vietnam Women's Union (October 20, 1930 – 2024).
The ambassador noted that among the 300,000 Vietnamese residing in the RoK, around 3,000 are living in Pyeongtaek and contributing actively to the local economy. Ho expressed his hope that the local authorities will continue support the overseas Vietnamese community in the city.
This is the first time since the adoption of the Convention that a country has served two consecutive terms on the Committee. The outcome shows the trust and recognition that member states have given Vietnam for its efforts and achievements in carrying out and promoting the Convention, as well as for its active role, strong standing, and growing credibility at UNESCO.
Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
