Singapore (VNA) - Grab on July 10 announced GrabPlatform, as part of its open platformstrategy to build Southeast Asia’s first everyday superapp.

Grab will add morehighly used everyday services to the Grab app, together with best-in-classpartners, who can use GrabPlatform to integrate their services with Grab, saidAnthony Tan, CEO and Co-founder of Grab.

Partners can expandmore efficiently across Southeast Asia by leveraging Grab’s user base andSoutheast Asia’s largest distribution channels through GrabPlatform, a suite ofapplication programme interface (API) that enables partners to accesscomponents of Grab’s technology like logistics and payments.

Grab also announcedits latest service, GrabFresh, an on-demand grocery delivery service. Availablein the Grab app, GrabFresh is a GrabPlatform partner integration withHappyFresh, Southeast Asia’s No. 1 grocery delivery provider.

From this month, Grab expands into the largest category of householdexpenditure in the region, and takes another step forward to becoming SoutheastAsia’s everyday superapp.

The vision of Grab as an everyday superapp comes to life in a refreshed Grabapp. Customers will have a brand new Grab experience where the Grab appprovides not only services but also information, relevant to exactly when youneed it.

Grab’s new homescreen features single tap access to payments and easy navigation to alleveryday services, complemented by a news feed that helps users discover theircity with location reviews and useful seasonal information, such as where thenearest mosques are during Ramadan or even the latest football scores at theWorld Cup.

Anthony Tan said Southeast Asia is set to be the fourth largest economy by2050. More people are moving into the middle class, technology infrastructureis catching up, and companies must adapt fast to shifting emerging marketopportunities. Combining Grab’s assets with the specialised expertise of ourpartners will enable both Grab and our partners to grow most efficiently andquickly to serve more Southeast Asian customers daily.

He told the Vietnam News Agency said Grab will promptly implement new addedvalue services to better meet the increasing demands of its customers viacooperation with major big and prestigious Vietnamese businesses.

The group isexpected to implement GrabFood and Fintech offerings, including payments andservices, in Vietnam from now till the end of 2018, he said.VNA