The protected status is hoped to be a "passport" for the trademark “Binh Thuan dragon fruit” to make inroads into the Japanese market, and at the same time affirms the prestige of the product.

It is also expected to offer new opportunities to Binh Thuan to promote export of dragon fruit to other markets, especially choosy markets such as Europe, the Republic of Korea, and New Zealand.

Experts said the certification for Binh Thuan dragon fruit has contributed to increasing the value, competitiveness and export 🅠advantage for Vietnamese products./.