Domestic and foreign visitors will be treated to free coffee at the seventh Buon Ma Thuot coffee festival to be held from March 9-16 in the Central Highlands province of Dak Lak.

The People’s Committee of Buon Ma Thuot city has issued 20,000 free coffee coupons that can be used at 38 cafes in the city. This aims to promote local coffee to tourists. Selected coffee shops must meet hygiene and food safety requirements together with harmonious decoration and friendly serving attitude. The activity is expected to contribute to improving the value and promoting the brand of Buon Ma Thuot coffee to international visitors. The Buon Ma Thuot coffee festival is meant to affirm the position of Dak Lak coffee in particular as well as of the Vietnamese coffee sector on the global market. It will also honour coffee growers, processors and traders, while encouraging the community to join hands to develop the coffee industry.-VNA