Author Tran Uyen Phuong of the book “Competing with Giants: How One Family-Owned Company Took on the Multinationals and Won” (right) poses for a photo at the launching event. (Photo: VNA)New York (VNA) – US-based ForbesBookspublished the book “Competing with Giants: How One Family-Owned Company Took onthe Multinationals and Won” by Vietnamese businesswoman Tran Uyen Phuong in NewYork on August 30 (local time).
It was the first time ForbesBooks, a book publishingimprint of Forbes Media, has published a book by a Vietnamese author. Thepublisher released 20,000 copies of the book on its debut. It is also availableon Amazon.com.
According to ForbesBooks, through the book, the authorwants to send empowering messages that the East and the West can learn fromeach other; family-owned businesses are thriving and Asian women are making theirmark.
“Most importantly of all, it shows that small companies,which take advantage of their local knowledge and marry it with the bestinternational standards, can hold their own and even outflank giant globalcorporation,” it writes.
The book was well-received by businessmen and investorswho believe it will benefit global readers, particularly entrepreneurs andstudents of economic studies, a representative from ForbesBooks told VietnamNews Agency at the launching event.
Justin Batt, a financial officer at ForbesBooks, said thefirm decided to publish the book because it thinks a story of a small brandrising and effectively competing with foreign conglomerates will inspire manysmall companies in the US as well as other parts of the globe.
“Competing with Giants” was written in English by TranUyen Phuong who serves as Deputy CEO of Tan Hiep Phat (THP) group, Vietnam’sleading beverage company, in partnership with British journalist Jackie Horneand writer John Kador from the US.
THP was founded in 1994 by Phuong’s father, Tran QuiThanh, aka Dr. Thanh.
In addition to running Number 1 Chu Lai Plant, Phuong isresponsible for THP’s procurement, domestic and international marketing, publicrelations, and corporate social responsibility programmes. She is an executiveof the Beverage Association of Vietnam and also sits on the executive committeeof the Young Presidents’ Organization (YPO) Vietnam chapter.
After being asked by Harvard Business Review to write acase study on how her family-owned business walked away from a 2.5-billion-USDoffer from Coca – Cola in 2015, Phuong decided to write a book that would teachpeople exactly how to do it in their own business. –VNA
VNA
