Festival looks to promote Buon Ma Thuot Coffee brand: official
The 8th Buon Ma Thuot Coffee festival aims to promote the local coffee brand and gradually turns Buon Ma Thuot into one of the world’s leading coffee destinations, thereby contributing to raising the value and position of Vietnamese coffee in the world market, an official has said.
Nguyen Tuan Ha, vice chairman of the Central Highlands province of Dak Lak’s People’s Committee, speaks at the event.(Photo: VNA)
Hanoi (VNA) –The 8th Buon Ma Thuot Coffee festival aims to promote the local coffeebrand and gradually turns Buon Ma Thuot into one of the world’s leading coffee destinations,thereby contributing to raising the value and position of Vietnamese coffee inthe world market, an official has said.
Nguyen Tuan Ha, vice chairmanof the Central Highlands province of Dak Lak’s People’s Committee, made thestatement at a press conference introducing the upcoming festival in Hanoi on February 10.
Themed “Buon Ma Thuot – The destination oftheꦰ world coffee”, the 8th Buon Ma Thuot Coffee Festival will takeplace in Buon Ma Thuℱot city and several other localities of Dak Lak on March10-14.
The biennial festival, which has become a prominent event of the coffee industry in Vietnam, is intended to honour coffee growers, processors, and traders as well as introduce the locality’s potential and promote investment in coffee processing and agricultural products in the area, Ha added.
Trung Nguyen Group introduces Vietnamese coffee to customers. (Photo: daklak.gov.vn)
This year’s event will feature 18 officialactivities and some response activities including exhibitions and workshops onspecialty coffee.
New activities this time include avideo-making contest to popularise Buon Ma Thuot coffee, a musical performance,a festival of light, photo exhibitions, and a contest to make fine art productsfrom coffee trees.
Dubbed as the coffee capital of Vietnam, Dak Lak has the largest farming area of around 210,000 hectareswith an annual output of more than 520,000 tonnes. The province'scoffee has been exported to hundreds of countries and territories around theworld.
Dak Lak is working on a project to develop Buon Ma Thuot into a wo♑rld coffee city in combination with tourism promotion./.
The eighth edition of the national Buon Ma Thuot Coffee Festival will be held in the Central Highlands province of Dak Lak next year after two postponements in 2021 and 2022 due to COVID-19.
The Central Highlands province of Dak Lak – Vietnam’s largest coffee-producing region - is striving to make its capital of Buon Ma Thuot a coffee city of the world with distinctive identities.
The 8th Buon Ma Thuot Coffee Festival in 2023, themed "Buon Ma Thuot - Destination of the world coffee", will take place in Buon Ma Thuot city and several other localities of the Central Highlands province of Dak Lak on March 10 – 14, heard a press conference in Ho Chi Minh City on February 3.
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Nguyen Tuan Ha, vice chairman of the Central Highlands province of Dak Lak’s People’s Committee, speaks at the event.(Photo: VNA) 
Trung Nguyen Group introduces Vietnamese coffee to customers. (Photo: daklak.gov.vn) 
