Hanoi (VNA) –Local goods exporters and distributors are urged to boost their linkage tobring Vietnamese products to the world distribution chains.

Nguyen Thi Mai Anh,deputy director of the Hanoi Investment, Trade and Tourism Center, said thebiggest difficulty is the lack of strong businesses to access largedistribution networks.

“Demand for entering to these systems is very big, but very few enterprisesmeet standards,” she said. 

Many businesses havethe mindset of "selling what they have" without realizing therequirements and standards of the distribution systems.

"But for Vietnam, if the promotion of competition in terms of cheap, andcheap labor, it will be not practical. Therefore, attention should be paid toways to increase the value of Vietnamese goods," said Shionani Yuichiro,CEO of AEON Topvalue Vietnam.

Deputy Minister of Industryand Trade Do Thang Hai said "Whether Vietnamese goods can enter the worlddistribution chains it will depend very much on the quality and compliance withimport market regulations of import markets".

According to theMinistry of Industry and Trade, the ratio of direct exports to distributionnetworks by key sectors of Vietnam such as wood, textiles, and footwearaccounts for a very low proportion in both enterprises and turnover.

Since the beginning of2000, Vietnam's distribution market has started to attract foreign investors,starting with those from European countries such as Germany (with Metrosupermarket). 

Previously, Vietnamesegoods were exported to countries worldwide often through intermediaries orprofessional importers.-VNA