Survey data shows 42% of respondents view the current business climate positively, while 47% expect similar conditions next quarter. Notably, 56% foresee macroeconomic improvements in Q1 2025. EuroCham highlighted Vietnam’s political and economic transformation, sustainable development efforts, and opportunities in key sectors like technology, manufacturing, tourism, and renewable energy. The report revealed that 75% of European businesses recommend Vietnam as an investment destination. Many plan to expand operations or shift production to Vietnam, leveraging its strategic position amid global trade shifts. Infrastructure upgrades, including the North-South high-speed railway, Long Thanh International Airport, and Hai Phong deep seaports, are expected to enhance logistics, reduce costs, and boost Vietnam’s competitiveness in regional and global trade. Despite challenges such as administrative burdens and unclear regulations, European firms remain optimistic about Vietnam’s growth. EuroCham emphasised the importance of continued reforms and infrastructure development to sustain this momentum, positioning Vietnam as an ideal investment destination./.