Vietnam is considered one of the fastest-growing digital economies in ASEAN. Experts said digital transformation initiatives launched by the Government, along with those adopted by the travel business community such as Internet of Things, artificial intelligence, virtual reality/augmented reality, big data, and other technologies are laying the foundation for remarkable innovations in the tourism sector. Additionally, these technological solutions not only optimise visitors’ experience but also support stakeholders within Vietnam's tourism supply chain in operating efficiently and promoting efforts towards the goal of sustainable development. Vietnam welcomed over 15.8 million foreign tourists in the first 11 months of the year, surging 41% compared to the same period of 2023. The country targets to welcome 17 - 18 million international visitors this year./