Most vendors have resumed business since early September, but customer numbers are down more than 60 percent compared to this time last year. Retail activities in shopping centres are in a similar situation. The number of walk-in customers has plummeted, as many have turned to online shopping. A number of businesses have introduced promotional programmes to stimulate the domestic market. According to official figures, total retail revenue in the city during the first eight months of this year fell 4.9 percent, especially in garments and textiles, fashion, and home appliances. The city has reviewed the solutions adopted to help businesses overcome the difficulties. Business activities in the coastal city were hit hard by the second wave of COVID-19. In order to recover, businesses must consider adjusting their business model and accessing available support policies./.