HCM City (VNA) – The Department of Industry andTrade of the Central Highlands province of Lam Dong and AEON Vietnam LtdCompany started the Da Lat – Lam Dong Products Week in Ho Chi Minh City on July8.

The event attracted nearly 40 firms from Da Lat city inparticular and Lam Dong with a view to introducing their products to consumersin Ho Chi Minh City and AEON supermarket chain in particular.

Director of the department Cao Thi Thanh said Lam Dong iswell-positioned to develop agriculture, especially high-tech farming thanks tospecial geographical location.

She said farm produce such as tea, coffee, vegetables, nutsand herbs are key currency earner of Da Lat. At present, Lam Dong is thecountry’s largest tea cultivation area, the second largest coffee producer anda key vegetable zone of the south.

Over the past years, the department and AEON Vietnam havelaunched trade connectivity and farm produce consumption programmes. A numberof products originating from Da Lat have been available at AEON supermarketchain nationwide.

In the near future, both sides will tap sales ofhigh-quality products via enhancing linkages.

The same day, Big C supermarket chain also launched Binh Thuandragon fruit week nationwide with an aim to sell 500 tonnes.

The event will last till July 14 at 17 Big C and Go!Market!supermarkets.-VNA