According to the Ministry of Industry and Trade, the demand for green goods in Vietnam expanded by 15% each year during the 2021-2023 period, and up to 72% of Vietnamese consumers are willing to pay more for such products. Revenue from green products has grown about 15% annually over the past time, showing the heightened awareness and actions of consumers. Distributors, especially supermarkets, have been greening their process, cutting down on intermediate packaging and waste, offering environmentally friendly products. However, they still find it hard to access capital and technologies to pursue their green strategies, apart from difficulties in market expansion, recycling, and implementing the circular economy model. The Government has issued various policies and measures stipulating the role of businesses in sustainable production and consumption, while giving them information and financial support./.