As tourists seek authentic cultural experiences, they are flocking to these areas, breathing new life into local economies and helping preserve their unique cultural heritage. By promoting immersive experiences, such as making and savoring traditional Cham cakes, engaging in folk music exchanges, and enjoying performances of traditional musical instruments, communities can offer visitors a hands-on approach to their cultural heritage, experts said. In the southern province of Soc Trang, for instance, Dai Tam commune in My Xuyen district has become a model rural commune. Showcasing the cultural heritage of the Kinh, Khmer and Hoa ethnic groups, the commune seamlessly blends cultural preservation with tourism to create a thriving economic model, evident in its average income per capita exceeding 76 million VND (3,000 USD) per year./.