HCM City (VNA) – The Business Matching and Ho Chi Minh City Products Week 2024 – Food and Beverages kicked off on De💃cember 11, offering a platform for enterprises to sᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚhowcase their products to export partners, sourcing companies, and both domestic and international consumers.

Co-organised by the Investment and Trade Promotion Centre of HCM City (ITPC) and the Food and Foodstuff Association of HCM City (FFA), the event has attracted nearly 100 enterprises across various sectors, including consumer goods, dried foods, seafood, confectionery, beverages, and processed agricultural products. FFA President Ly Kim Chi highlighted the strides made by food industry enterprises in improving product quality, adopting advanced technologies, and prioritising sustainable production. These efforts aim to meet domestic demand and expand into major international markets, such as the EU, the US, and Japan. Chi noted that while 2024 presents challenges for the food industry in the global market, it also brings significant opportunities. Emerging consumer trends - such as green food, alternative products, and strict traceability standards - are paving a promising development path for Vietnam’s food industry. In his remarks, ITPC Director Tran Phu Lu emphasised the crucial role of the food industry in the city’s economic growth, contributing approximately 14–15% of its total industrial production. Running from December 11 to 17, the event features not only product displays but also thematic workshops and business matching sessions. These activities aim to facilitate direct connections between businesses and distributors or partners from both local and international markets. This event is an excellent opportunity for local producers to showcase high-quality, aesthetically appealing, and competitively priced Vietnamese products that meet export and food safety standards, thereby underscoring the capability of Vietnamese enterprises to respond to the increasingly demanding global market, Lu said./.