Though Euromonitor International estimates e-commerce accounted for just 3 percent of Vietnam’s retail market last year, the smallest among Southeast Asia’s major economies, the potential for growth is alluring, the newswire bnnbloomberg.ca said on June 2.
Hanoi (VNA) – Though Euromonito๊r I✱nternational estimates e-commerce accounted for just3 percent of Vietnam’s retail market last year, the smallest among SoutheastAsia’s major economies, the potential for growth is alluring, the newswirebnnbloomberg.ca said on June 2.
According to a study by Google,Vietnam’s digital economy is forecast to grow to 52 billion USD by 2025, anannual 29 percent increase from 2020, it said. Startups backed by WarburgPincus LLC and JD.comInc., and regional players including Singapore’s Sea Ltd.’s Shopee and even Amazon.comInc. are also targeting the country’s growingmiddle class. Between 2016 and the first half of 2020, investors funneled 1.9billion USD into Vietnam’s online sector, a study by Google, Temasek and Bain showed.
“Vietnam is at the beginning ofbecoming a digitalised society with a young population that loves technology,”said Ralf Matthaes, Managing Director of Ho Chi Minh City-based Infocus MekongResearch. “So all these companies are tripping over themselves to offer theseservices.”
The Vietnamese government targeted that onlineshopping will account for 10 percent of Vietnam’s retail sales, and as muchas 50 percent in Hanoi and Ho Chi Minh City by 2025. To 🀅create a moretransparent modern economy, authorities want to increase cashless payment forpublic seꦐrvices and improve the regulatory framework for e-payment.
A consortium led by AlibabaGroup Holding Ltd. and Baring Private Equity Asia is investing 400 millionUSD for a 5.5 percent stake in Vietnamese conglomerate MasanGroup Corp.’s retail arm. As part of the deal announced May 18, Masan will team up withLazada, Alibaba’s Southeast Asia e-commerce unit. “The combination of Alibaba’sonline retail expertise, Lazada’s e-commerce platform in Vietnam, and Masan’sleading offline network will be a strong catalyst to modernise Vietnam’s retaillandscape,” Kenny Ho, Alibaba’s head of investment for Southeast Asia, said ina statement. M-ServiceJSC, a Vietnamese startup that operates the MoMo payment app, in January raised more than 100 million USD from a group ofinvestors including Warburg Pincus. Forthe first time in their shopping lives, Vietnamese are being wooed withcustomer-first retail common in developed economies as dozens of e-commercecompanies build loyalty among the nation’s growing middle class. Matthaes said the pandemic gave digital retail a boost with 30percent more Vietnamese buying everything from food to electronics online lastyear. Meanwhile, Managing Director of WarburgPincus in Singapore Jeffrey Perlmansaid Vietnam’s retail landscape is shifting fasterthan mature markets did. Its move to modern retail skipped catalogshopping and stand-alone department stores as malls began sprouting largelyover the past decade. Tiki is the nation’s largesthomegrown e-commerce site among dozens of local online shopping platforms,including some operated by retailers that have set up their own websites. According to Crunchbase, investors including Sumitomo Corp. and JD.com have backed the startup with 192.5million USD. Henry Low, a former Amazon and CoupangCorp. executive, expressed his hope that therewill be more funding rounds and plan for an eventual initial public offering. With about two million orders amonth, Tiki is deploying artificial intelligence and robots capable ofmoving 800kg of products to speed things along./.
With borders closed and travel restricted since early last year, e-commerce has proved itself to be a game changer, setting the scene for Vietnamese exporters to gain broader access to foreign markets.
Lychees grown in the northern province of Bac Giang, which is being hit hard by the COVID-19 pandemic, will be put up for sale on major e-commerce platforms in the next three and four days.
Vietnam and Ho Chi Minh City in particular are considered to hold promise for retailers from home and abroad on the back of the large, young population and rising consumer price index amid the COVID-19 pandemic.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
On an e-commerce site (Photo: VNA) 
