Bien Hoa Consumer & UOB Venture Management: A Strategic Partnership for Sustainable Growth
Bien Hoa Consumer Joint Stock Company – a member of TTC AgriS – has officially announced the successful capital raising from UOB Venture Management Pte Ltd managed funds.
Mr. Huynh Van Phap – Vice Chairman of Bien Hoa Consumer (Commercial Center), and Mr. Thng Tien Tat – Executive Director of UOBVM, signed the strategic agreements, witnessed by Mr. Pang Te Chang – Consul General of Singapore (standing on the left), Mrs. Dang Huynh Uc My – Chairlady of AgriS (standing in the center), and Mr. Seah Kian Wee – CEO of UOBVM (standing on the right) (Photo: Bien Hoa Consumer)
HCM City (VNA) – Bien Hoa Consumer Joint Stock Company (Bien Hoa Consumer, BHC), a core subsidiary of TTC AgriS (AgriS, HOSE: SBT), has officially announced the successful completion of a strategic fundraising round from UOB Venture Management Pte Ltd (UOBVM) managed funds, with Yuanta Securities Vietnam acting as the exclusive financial advisor.
Under the agreement,😼 UOBVM managed funds will hold an approximately 12% stake, becoming a substantial shareholder. This investment marks a pivotal step in BHC’s growth strategy as the company accelerates towards its planned IPO, while ramping up the distribution of clean and green products across domestic and international ﷽markets.
The investment from UOBVM managed funds not only reflects strong confidence in BHC’s long-term growth potential, but also affirms the value of the circular commercial value chain model operated by AgriS - which spans across raw material cultivation, production, export, trade, and consumption.
Leveraging this new capital from UOBVM managed funds, BHC plans to invest in building a state-of-the-art food and beverage manufacturing facility to enhance production capacity, continually meet international standards and expand its portfolio, particularly in the segment of ꦫnaturally sourced nutritional products.
The signing ceremony of strategic agreements between BHC (a member of AgriS) and UOBVM, with the presence of representatives from government agencies and financial partners, marks a significant milestone in the journey to expand the clean and sustainable agri-food value chain in Vietnam and the region. (Photo: Bien Hoa Consumer)
As a key pillar of AgriS, following the group’s transition to a circular commercial value chain model, BHC now serves as the Commercial Center of the ecosystem. The company operates a robust multi-channel distribution network (B2B2C2E), with nearly 2,000 business clients, more than 100,000 points of sale and e-commerce platforms. BHC’s products have reached 69 countries, catering to global brands such as Coca-Cola, Pepsi, Nestlé, Masan, Vinamilk, and more.
Beyond its core sugar product lines, BHC has successfully expanded into high-value, health-oriented categories. The company’s diversified product portfolio includes organic offerings, nutritious beverages, cooking spices, and specialised products for homemakers and children - represented by well-known brands such as Bien Hoa sugar, Cocoxim coconut water, and Xim – Mom Cooks coconut cream.
BHC with a diverse range of nutrition products sourced from nature. (Photo: Bien Hoa Consumer)
UOBVM is a wholly owned subsidiary of United Overseas Bank Limited (UOB), one of Asia’s leading banking and financial services groups, with over 20 years of presence in the Vietnamese market. As part of its strategic push to expand financial investments across Southeast Asia, UOBVM has identified Vietnam as a key growth market, with Ho Chi Minh City expected to play a central role as a regional financial hub in the coming years.
UOBVM’s position as a major shareholder in BHC underscores the strategic alignment between the two parties, combining UOBVM’s strong financial capacity and global network with BHC’s solid internal foundation and deep understanding of Vietnam’s and the region’s consumer markets. The partnership will focus on deploying supply chain finance solutions across the entire agricultural value chain, aiming to optimise financial resources and drive long-term, sustainable growth across BHC’s operations - from production to distribution.
UOB Venture Management’s CEO, Mr. Seah Kian Wee, stated: “We greatly appreciate BHC’s capabilities in developing clean, green, and natural product lines that align with fast-emerging consumer trends across the ASEAN region, with over 600 million people. We have strong confidence in the long-term growth potential of Vietnam’s consumer and food & beverage sectors. AgriS and Bien Hoa Consumer have demonstrated outstanding capabilities in building an integrated agricultural value chain, advancing sustainable product innovation, and expanding regional market access. Their model aligns perfectly with UOBVM’s philosophy of long-term investment and sustainable development. We look forward to working alongside AgriS not only as a capital partner but also by supporting the implementation of supply chain finance solutions, expanding distribution networks, and preparing for strategic milestones such as a future IPO.”
Mr. Seah Kian Wee, CEO of UOBVM, expressed UOBVM's confidence in the growth potential of BHC and AgriS, and committed to supporting the development of green products, connecting ASEAN markets, with a focus on sustainable development strategy and IPO. (Photo: Bien Hoa Consumer)
AgriS lays long-term foundation for IPO and globalization of Vietnamese agricultural products
Speaking at the signing ceremony, Mrs. Dang Huynh Uc My, Chairlady of AgriS, emphasised:
“This is not merely a capital raise - we are shaping a long-term journey to bring Vietnamese agricultural products and food into the global value chain. The partnership with UOBVM is a clear testament to our commitment to an integrated strategy that unites finance, technology, commerce, and agriculture - a vision that AgriS remains steadfast in pursuing.”
Mrs. Dang Huynh Uc My, Chairlady of AgriS, reaffirmed her commitment to bringing Vietnamese agricultural products to the international level through a strategy that integrates finance, technology, trade, and agriculture. (Photo: Bien Hoa Consumer)
With an impressive growth rate (a 4-year revenue CAGR of 13.6% and gross profit CAGR of nearly 25%), alongside a portfolio of natural products aligned with global consumption trends, BHC is expected to become a rising star in Vietnam’s F&B industry and aims for a successful IPO in the near future
According to the Executive Board, AgriS will continue to accelerate its new business model, expand international sourcing areas, and launch new nutritional product lines. The company places strong emphasis on applying technology throughout its production and supply chain to enhance operational efficiency and optimise product quality. In terms of organisational structure, AgriS will broaden collaboration opportunities for strategic partners to participate in its ecosystem, attract additional capital from both domestic and international investors, and strengthen resources for its long-term global growth strategy./.
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